Win-Back Campaignv1.1.0

For a DTC fashion brand, high-LTV customers who haven't purchased in 90 days receive a personalized email sequence starting with new arrivals and escalating to a 15% discount, then a free gift offer. Paid retargeting on Facebook excludes recent purchasers to avoid over-messaging.

A subscription box service targets one-time buyers who churned over 6 months ago with a 25% discount and a 'we miss you' SMS followed by a final urgency offer. The goal is to recover at 5% reactivation rate within 30 days.

An electronics retailer runs a coordinated 4-touch campaign for customers lapsed 120-179 days: email with social proof, SMS with 10% off, retargeting ad for new arrivals, and a final email with 20% discount. Success is measured by revenue recovered per channel.

A pet brand segments lapsed customers by product category (dog vs cat) and recency (60-89 days) to send tailored sequences. VIP customers get free shipping + 15% off, while standard get 10% off via email and SMS.

A high-end beauty brand uses a 3-stage win-back for customers dormant 90-119 days: first email features new collections, second SMS offers a complimentary sample, third email gives a 20% discount. Paid retargeting follows with lookalike audiences.

Direct-to-consumer brands with access to customer purchase history and LTV tiers. The win-back campaign integrates with Klaviyo or Mailchimp for email/SMS and Meta for retargeting, offering personalized sequences based on recency and value.

Sellers on platforms where customer data is limited but can use Amazon Marketing Cloud or Etsy Ads for retargeting. The skill focuses on SMS and email via CRM integrations and uses product-level segmentation.

Omnichannel retailers leveraging online win-back to drive in-store visits. Coordinates email, SMS, and mobile push with exclusive in-store incentives to reactivate lapsed customers.