marketingSocial media automation, content scheduling, analytics tracking, and campaign management. Transform your AI agent into a marketing powerhouse that handles multi-platform content strategy.
Install via ClawdBot CLI:
clawdbot install oyi77/marketingTurn your AI agent into a strategic marketing partner.
Handle social media, content scheduling, analytics, and campaign management across platforms ā without constant manual input.
ā Content Creation ā Generate posts, threads, newsletters, and visual content descriptions
ā Multi-Platform Management ā Twitter/X, LinkedIn, Instagram, Facebook, newsletters
ā Scheduling & Automation ā Plan content calendars, schedule posts, maintain consistency
ā Analytics Tracking ā Monitor engagement, track KPIs, identify trends
ā Campaign Management ā Plan campaigns, track performance, A/B testing insights
ā Brand Voice Consistency ā Maintain tone and style across all content
TOOLS.md:### Marketing
- Brand voice: [Professional/Casual/Witty/etc.]
- Primary platforms: [Twitter, LinkedIn, etc.]
- Posting frequency: [Daily/3x week/etc.]
- Target audience: [Description]./scripts/content-calendar.sh init| Stage | Purpose | Example Hook |
|-------|---------|--------------|
| Attention | Stop the scroll | "Most marketers waste 80% of their budget on this..." |
| Interest | Build curiosity | "Here's what the top 1% do differently..." |
| Desire | Create want | "Imagine doubling your engagement in 30 days..." |
| Action | Drive behavior | "Try this today: [actionable tip]" |
Twitter/X:
LinkedIn:
Instagram:
Newsletter:
# [Month] Content Calendar
## Themes
- Week 1: [Theme]
- Week 2: [Theme]
- Week 3: [Theme]
- Week 4: [Theme]
## Key Dates
- [Date]: [Event/Holiday]
## Content Mix (per week)
- Educational: 3
- Promotional: 1
- Engagement: 2
- User-generated/Curated: 1
## Platform Schedule
| Day | Twitter | LinkedIn | Instagram | Newsletter |
|-----|---------|----------|-----------|------------|
| Mon | Thread | Article | Carousel | - |
| Tue | Tips | - | Story | - |
| Wed | Poll | Post | Reel | Send |
| Thu | Thread | - | Story | - |
| Fri | Fun | Post | Post | - || Metric | What It Tells You | Target Growth |
|--------|-------------------|---------------|
| Impressions | Reach | +10% monthly |
| Engagement Rate | Content quality | >3% (Twitter), >5% (LinkedIn) |
| Click-through Rate | CTA effectiveness | >2% |
| Follower Growth | Audience building | +5% monthly |
| Conversion Rate | Business impact | Varies by goal |
# Week of [Date] - Analytics Report
## Summary
- Total impressions: [X]
- Total engagement: [X]
- New followers: [X]
- Top performing post: [Link]
## Platform Breakdown
### Twitter
- Impressions: [X]
- Engagement rate: [X]%
- Best day: [Day]
- Top tweet: [Content]
### LinkedIn
- Impressions: [X]
- Engagement rate: [X]%
- Comments: [X]
- Top post: [Content]
## Insights
- What worked: [Analysis]
- What didn't: [Analysis]
- Next week focus: [Adjustment]# Campaign: [Name]
## Overview
- **Goal:** [Specific, measurable goal]
- **Timeline:** [Start] - [End]
- **Budget:** [Amount if applicable]
- **Success Metrics:** [KPIs]
## Target Audience
- Demographics: [Age, location, etc.]
- Pain points: [Problems we solve]
- Platforms: [Where they hang out]
## Content Assets
- [ ] Main announcement post
- [ ] Supporting content (X posts)
- [ ] Visuals/graphics
- [ ] Landing page copy
- [ ] Email sequence
## Schedule
| Date | Platform | Content | CTA |
|------|----------|---------|-----|
| [Date] | Twitter | [Content] | [Action] |
## Results (fill after)
- Reach: [X]
- Engagement: [X]
- Conversions: [X]
- ROI: [X]
- Learnings: [What we learned]Create a Twitter thread on [TOPIC]:
- Hook that stops scrolling
- 5-10 tweets of value
- Each tweet stands alone but builds on previous
- End with CTA and recap
- Conversational but authoritative toneWrite a LinkedIn post about [TOPIC]:
- Opening hook (1-2 lines)
- Personal story or observation
- Key insight or lesson
- Actionable takeaway
- Engagement question
- 1200-1500 charactersDraft newsletter on [TOPIC]:
- Compelling subject line (3 options)
- Personal opening
- Main value content
- One clear CTA
- PS line for bonus engagement## Morning (30 min)
- [ ] Check overnight engagement
- [ ] Respond to comments/DMs
- [ ] Share 2-3 relevant posts from others
- [ ] Check trending topics for opportunities
## Afternoon (15 min)
- [ ] Post scheduled content (if not automated)
- [ ] Engage with 5 accounts in your niche
- [ ] Check analytics for unusual activity
## Weekly (1 hour)
- [ ] Review analytics dashboard
- [ ] Plan next week's content
- [ ] Batch create content
- [ ] Update content calendar| Original | Twitter | LinkedIn | Instagram | Newsletter |
|----------|---------|----------|-----------|------------|
| Blog Post | Thread | Summary post | Carousel | Highlight |
| Podcast | Quote tweets | Key insight | Audio clip | Episode notes |
| Video | Clip + thread | Embed | Reel | Behind scenes |
| Thread | - | Expanded post | Story series | Compilation |
# Brand Voice
## We Are
- [Trait 1]: [Example]
- [Trait 2]: [Example]
- [Trait 3]: [Example]
## We Are Not
- [Anti-trait 1]: [Why to avoid]
- [Anti-trait 2]: [Why to avoid]
## Tone Spectrum
Formal ----[X]---- Casual
Serious ----[X]---- Playful
Reserved ----[X]---- Enthusiastic
## Sample Phrases
- Instead of "Click here" ā "Dive in"
- Instead of "Buy now" ā "Start your journey"
- Instead of "We're the best" ā "Here's what we learned"
## Emoji Usage
- Frequency: [Sparingly/Moderate/Freely]
- Favorites: [List emojis that fit brand]
- Never use: [Emojis to avoid]Manage your content calendar from the command line.
# Initialize calendar
./scripts/content-calendar.sh init
# Add content
./scripts/content-calendar.sh add "2024-01-15" "twitter" "Thread on productivity"
# View week
./scripts/content-calendar.sh week
# View month
./scripts/content-calendar.sh monthGenerate weekly analytics summaries.
# Generate this week's report
./scripts/analytics-report.sh weekly
# Compare to last week
./scripts/analytics-report.sh compare| Skill | Integration |
|-------|-------------|
| Data Analyst | Deeper analytics, trend visualization |
| Sales | Align campaigns with sales pipeline |
| Business Development | Content for partnerships |
Content from Meetings:
When you have a meeting transcript, extract quotable insights for social content.
Analytics to Strategy:
Use data-analyst skill to visualize marketing performance and identify optimization opportunities.
Low engagement?
Inconsistent posting?
Off-brand content?
License: MIT ā use freely, modify, distribute.
"Marketing is no longer about the stuff you make, but about the stories you tell." ā Seth Godin
Generated Mar 1, 2026
A local bakery uses the skill to automate weekly social media posts across Instagram and Facebook, schedule content highlighting daily specials and behind-the-scenes stories, and track engagement metrics to refine their audience targeting. This saves hours of manual posting while maintaining a consistent brand voice.
A tech startup leverages the skill to create and schedule LinkedIn articles and Twitter threads about industry trends, manage a bi-weekly newsletter to nurture leads, and analyze campaign performance for A/B testing. This helps establish thought leadership and drive user acquisition efficiently.
A freelance graphic designer uses the skill to plan a monthly content calendar with Instagram carousels showcasing portfolio work, engage with followers daily, and track follower growth to identify peak posting times. This enhances online visibility and attracts new clients without constant manual effort.
An online retailer employs the skill to orchestrate a multi-platform holiday campaign, scheduling promotional posts, newsletters with exclusive offers, and tracking conversion rates across Twitter, Facebook, and email. This ensures coordinated messaging and optimizes sales during peak seasons.
A non-profit organization uses the skill to manage social media content for fundraising events, schedule educational threads on LinkedIn, and monitor analytics to gauge community engagement. This streamlines outreach efforts and helps maximize impact with limited resources.
Agency offers monthly packages where clients pay a fixed fee for automated content creation, scheduling, and analytics reporting using this skill. Revenue is generated through tiered plans based on platform count and post frequency, providing predictable income while scaling services.
Develop a platform integrating this skill where basic automation is free, but users pay for advanced analytics, multi-team collaboration, or API access. Revenue comes from premium subscriptions and one-time setup fees for custom integrations, appealing to both individuals and businesses.
Offer consulting sessions to help businesses implement and optimize the skill, plus training workshops on content strategy and analytics. Revenue is generated through hourly consulting rates, packaged training programs, and follow-up support contracts, leveraging expertise for high-value engagements.
š¬ Integration Tip
Start by configuring brand voice and primary platforms in TOOLS.md, then use the provided scripts to initialize a content calendar for seamless setup.
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