SaaS Growth Playbook — MRR from $0 to $50Kv1.4.1

A SaaS startup with a free product wants to convert users to paid plans. The playbook advises implementing clear upgrade triggers and usage-based pricing, as seen with Slack and Notion.

A company with early traction needs to establish a repeatable sales motion. The playbook covers outbound prospecting, solution selling, and multi-threading for SLG, or viral loops for PLG.

To reduce churn, a startup refines its in-product onboarding. The playbook recommends usage-based triggers and personalized walkthroughs, drawing from examples like Figma and Supabase.

A low-ACV product aims to grow through viral loops. The playbook suggests building referral incentives into the product, similar to how Vercel and Notion expanded.

A company moving upmarket needs to adopt SLG tactics. The playbook details enterprise playbooks including solution selling, ROI workshops, and customer success as a growth engine.

Best for self-serve products with low ACV and high volume. Focuses on freemium, onboarding optimization, viral loops, and usage-based pricing.

Ideal for enterprise products with high ACV and complex sales. Emphasizes outbound prospecting, solution selling, multi-threading, and customer success.

Combines self-serve PLG with sales-assisted conversion for mid-market. Uses product usage data to trigger sales outreach and accelerate deals.