B2B SaaS Growth — PLG/SLG Playbookv2.0.5

A startup with a new software product needs to conduct user research and build a community to identify PMF. This skill provides frameworks for customer interviews, community engagement strategies, and metrics to track validation progress, using case studies like HeyGen's 1800 interviews.

A company with initial traction seeks to implement PLG and SLG strategies for growth. This skill offers guidance on building growth engines, including affiliate programs, channel partnerships, and enterprise sales, leveraging examples like Deel's partner program generating $90M ARR.

An established vendor aims to enhance sales processes and expand through channel ecosystems. The skill covers value presentation techniques, contract templates, and data-driven metrics for enterprise sales, with insights from AWS partner programs and Vercel's efficiency tools.

A marketing team needs to attract high-intent B2B leads through search optimization. This skill includes SEO/GEO strategies, keyword targeting, and content marketing tips, focusing on comparison pages and case studies to boost visibility and E-A-T signals.

Focuses on driving user adoption through product experience and self-service, with strategies for free trials, in-product onboarding, and community-led amplification. It includes real-world examples like Supabase's scalable approach and metrics for tracking user engagement.

Emphasizes direct sales and enterprise conversions, with guidance on sales decks, contract negotiations, and customer success frameworks. It leverages case studies such as Deel's certification systems and InVideo's high-commission referral programs to drive revenue.

Combines product-led acquisition with sales-led monetization, using a growth flywheel from product experience to direct sales. It covers affiliate marketing, channel partnerships, and data-driven optimization, as seen in Vercel's ecosystem and HeyGen's commission models.