Customer Revenue Quality Auditv1.0.0

A marketing agency discovers that a few high-paying clients consume 80% of the team's overtime and constantly complain. Using the archetypes, they classify them as Vampires and decide to fire them, freeing capacity for more profitable Tribe clients.

A small SaaS startup acquired many customers through steep discounts, leading to high churn and low NPS. They classify these as Churners and stop the discounting strategy, focusing instead on retaining Tribe customers who refer others.

A boutique consultancy finds one client accounts for 60% of revenue. Although profitable, the client causes anxiety. They classify it as a Snow Leopard and diversifies client base while carefully managing that relationship.

An online retailer identifies a group of customers who constantly return products and demand refunds, costing more than they bring. Classified as Vampires, they are removed from the customer list to reduce losses and improve morale.

A B2B cleaning service segments clients into Tribe and others, then invests extra effort in Tribe clients to generate referrals and upsell, while phasing out low-profit Churners.

Businesses with monthly subscriptions can easily track per-customer revenue and support costs. Archetypes help decide which accounts to renew at higher rates or which to non-renew.

Firms billing by project or hour can identify clients who consistently exceed scope without paying more. The archetype classification supports firing or repricing such clients.

Product-based businesses can apply the framework to wholesale accounts or direct customers, focusing on those who reorder without heavy support and who provide positive feedback.