TrueProfit - Shopify net profit trackingv1.0.0

An e-commerce store owner wants to assess their store's financial health for the previous month. They need to calculate net profit, net margin, and ROAS to evaluate overall performance and identify areas for improvement, such as high ad spend or low-margin products.

A merchant seeks to identify which products are most profitable to optimize inventory and marketing efforts. They analyze profit by product over the last 30 days, focusing on net profit rather than revenue, and flag items with missing COGS data for correction.

A customer support agent needs to locate a specific order (e.g., #1234) to address a refund or shipping inquiry. They search orders by number, retrieve detailed insights including profit breakdown, and check shipping costs for accuracy.

A marketing manager analyzes ad performance across connected platforms like Facebook and Google. They review ad spend, ROAS by UTM source, and blended ROAS to reallocate budget towards high-performing campaigns and improve MER.

An operations manager updates product COGS to ensure accurate profit tracking, especially after supplier cost changes. They use bulk updates for variants and assess the impact on historical orders to refine pricing and maintain healthy margins.

These businesses sell proprietary products directly to customers via Shopify, focusing on brand building and customer loyalty. They benefit from tracking net profit to optimize pricing, ad spend, and product lines for sustainable growth.

Marketing or consulting agencies manage multiple client stores, requiring multi-shop analytics to monitor performance across different accounts. They use profit metrics to provide data-driven recommendations and report on ROAS and margins.

These merchants source products from suppliers and sell without holding inventory, relying on tight margin control. They need accurate COGS and profit tracking to avoid losses, especially with variable ad costs and shipping fees.