market-sizingv1.0.0

A vertical SaaS founder preparing a seed or Series A deck needs a defensible TAM/SAM/SOM to show investors the size of the opportunity. The skill walks through firm-count data from NAICS codes, applies an ACV anchored to 10-20% of customer economic value, and cross-checks with top-down analyst reports.

An entrepreneur launching a clean beauty line wants to size the US consumer market before committing to inventory and marketing spend. The skill classifies the model as B2C-Brand, pulls Census demographic data and category penetration rates, and computes TAM as segment population times annual spend per person.

A packaging manufacturer evaluating a new region needs to estimate how many relevant firms exist and at what per-unit volume. The skill classifies the product as B2B-Physical, uses NAICS lookup and gross margin benchmarks, and produces a bottom-up figure with a top-down cross-check.

A product team considering pivoting an existing software product into an AI workflow tool needs to know whether the new market justifies the investment. The skill loads the b2b-saas example, classifies the buyer and unit of sale, and reconciles bottom-up ACV math against top-down AI software market reports.

An analyst writing an investor memo for a specialty food or beverage brand needs a sourced market opportunity section. The skill applies both B2C population-based sizing and top-down category funnel filtering, then reports a conservative range with the explicit math shown.

Software sold to businesses on annual contracts. Pricing is anchored to 10-20% of the economic value the tool creates for the customer, and TAM is computed from the number of relevant firms multiplied by annual contract value.

Consumer products or subscriptions sold directly to end users. Sizing relies on demographic segment population multiplied by average annual spend per customer, with pricing anchored to average purchase price times purchase frequency or a stated subscription fee.

Intermediaries that take a percentage of transactions flowing through their platform. Market size is derived from gross merchandise value in the target category multiplied by an industry-standard take rate benchmark.