Spillover Estimatorv1.0.0

An e-commerce brand runs viral TikTok content and wants to see if it lifts sales on its Amazon listing. They compare Amazon sales before, during, and after the TikTok campaign, using campaign timing to gauge spillover.

A fashion brand partners with influencers for a product launch. They monitor direct-to-consumer (DTC) website traffic and conversions around the drop to estimate if creator activity drives measurable spillover to their own channel.

A retail chain runs local paid social ads and checks if store foot traffic increases in targeted areas, using timing alignment to infer spillover from online campaigns to offline visits.

A consumer goods company grows sales on a major marketplace like Amazon or Walmart. They evaluate whether that growth correlates with increased own-site searches or direct orders, indicating brand lift spillover.

A mobile app company publishes a burst of content on social media and monitors app store downloads around that period to see if the content burst spills over into new user acquisition.

Suitable for brands selling via own website and/or marketplaces, especially those running influencer or paid campaigns that might lift multiple channels.

Applicable to businesses with physical stores plus online presence, looking to assess if digital marketing drives in-store traffic and sales.

Used by businesses primarily selling on marketplaces like Amazon or TikTok Shop who want to understand if off-platform activities boost marketplace performance.