rebranding-strategyv1.0.1

A company changes its name, domain, and visual identity. This skill guides the entire process: domain migration, 301 redirects, internal/external communication, and post-launch monitoring.

When a company keeps its brand name but switches from a .net to a .com domain or acquires a better domain. The skill focuses on 301 redirect mapping, SEO preservation, and Search Console updates.

Rebranding a specific product line (e.g., a sub-brand) with a new name and domain, while keeping the parent brand unchanged. Involves partial migration and careful redirect mapping to avoid SEO dilution.

Two companies merge and must unify under a new brand and domain. The skill helps coordinate complex redirects, combine sitemaps, and communicate changes to both user bases.

A brand update involving new logo, colors, and messaging, but no domain change. Uses the skill's social media and internal communication plans, while skipping the migration checklist.

A subscription-based software company rebranding to reflect a pivot or growth. The skill ensures minimal disruption to customer accounts and SEO traffic, critical for lead generation.

An online retailer changing its domain or brand name. The skill helps preserve product page rankings, manage redirects for thousands of SKUs, and coordinate social media announcements.

A news site or blog undergoing rebranding. The skill focuses on preserving backlink equity, updating RSS feeds, and communicating with readers via multiple channels.