TikTok Businessv1.0.3

An e-commerce operator uses list_gmv_max_stores and get_gmv_max_identities to select the right shop and creator identity, then pulls bid recommendations and videos to configure a GMV Max campaign. After launch, they monitor get_gmv_max_report daily to track ROAS and spend.

A performance marketing agency lists all authorized advertisers and their campaigns via list_advertisers and list_campaigns to audit client account structures and spot gaps. They cross-reference GMV Max sessions and reports to build consolidated performance dashboards across multiple brands.

A brand's social commerce team retrieves get_gmv_max_videos, custom anchor videos, and shop video anchors to curate the best-performing creator content for product promotions. They verify exclusive authorization status before assigning videos to campaigns.

Before launching GMV Max, a media buyer runs check_gmv_max_shop_ad_usage and list_gmv_max_occupied_custom_shop_ads to detect whether any custom shop ads already occupy the store's assets. This prevents setup failures and duplicate spend caused by overlapping ad placements.

A growth analyst combines get_gmv_max_bid_recommendation with historical get_gmv_max_report data to reallocate budgets across campaigns and sessions. They compare session-level performance from list_gmv_max_sessions to decide which campaigns to scale or pause.

Agencies and in-house teams manage GMV Max campaigns end-to-end, from store and identity setup to bid recommendations, video selection, and daily reporting. They optimize spend toward high-ROAS sessions and creative assets.

Brands source and license creator videos through TikTok Business, using custom anchor and shop video lists to promote products. Exclusive authorization checks ensure only approved content runs in paid campaigns.

Data and analytics providers pull advertiser, campaign, session, and report data to build unified dashboards for brands and agencies. They benchmark performance and surface bid and budget recommendations.