Microsoft Ads CLIv1.0.0

Use commands like microsoft-ads-cli campaigns to list campaigns, then microsoft-ads-cli adgroups to drill down, and microsoft-ads-cli keywords to get keyword-level stats. This helps in analyzing spend, impressions, clicks, and conversions for optimization.

List audiences with microsoft-ads-cli audiences and inspect remarketing lists, customer lists, or in-market audiences. Useful for refining audience targeting and improving ad relevance.

Use microsoft-ads-cli uet-tags and microsoft-ads-cli conversion-goals to view UET tags and associated conversion goals. Helps ensure proper tracking of conversions like purchases or sign-ups.

Run microsoft-ads-cli accounts to list all accounts, then microsoft-ads-cli campaigns with type filters to audit campaign types (Search, Shopping, etc.). Useful for ensuring account structure and budget allocation.

Agencies or in-house teams use the CLI to monitor and optimize Bing Ads campaigns for clients, focusing on cost-per-click and conversion metrics.

Consultants use the CLI to audit ad accounts and provide data-driven recommendations for improving campaign performance and ROI.

Companies with their own advertising operations use the CLI to automate reporting and track key performance indicators without manual dashboard checks.