Meta Ads Weekly Performancev1.1.0

Used every Monday morning to assess last week's ad performance across all active campaigns. Generates a snapshot of key metrics like spend, ROAS, and conversions, with week-over-week changes. Helps identify what worked and what needs immediate attention.

After launching a new campaign or major creative change, run this skill at week's end to measure initial impact. Tracks early KPIs like cost per result and CTR, comparing against previous period benchmarks. Determines if the new element is performing as expected.

When shifting significant budget between campaigns or ad sets, use this report to see the effect on ROAS and spend efficiency. Highlights campaigns that overspend or underperform. Provides data to decide whether to keep or revert the change.

Following a creative swap (new images, copy, or video), run the skill to compare week-over-week CTR and CPM changes. Identifies winning creatives and flags those with frequency above 4. Informs next creative refresh cycle.

DTC brands rely heavily on Meta Ads for customer acquisition. This report helps them monitor CPA and ROAS weekly, ensuring ad spend is efficient and campaigns are scaled profitably. It's critical for maintaining healthy unit economics.

Companies generating leads via Meta Ads use this skill to track cost per lead and conversion rates. Weekly reviews ensure lead quality and volume align with sales targets, and budgets are adjusted based on performance.

Agencies managing multiple client accounts can automate weekly reporting for each client. The structured output saves time and provides transparent, data-driven insights. Issues detected trigger proactive recommendations to clients.