meta-ads-budget-planning[Didoo AI] Framework for planning and allocating Meta Ads budget across campaigns, audiences, and testing phases. Use when launching first campaigns, plannin...
Install via ClawdBot CLI:
clawdbot install elias-didoo/meta-ads-budget-planningGrade Fair — based on market validation, documentation quality, package completeness, maintenance status, and authenticity signals.
Generated May 7, 2026
For businesses launching their first Meta Ads, this skill provides a structured testing budget ($300-500/month) and guidance on running a single campaign with 1-2 audiences for 14 days to find product-market fit.
Allocate monthly spend across multiple campaigns using the 60/20/20 rule: 60% to proven winners, 20% to new audience tests, and 20% to creative testing. Adjust for seasonality with pre-season increases of 30-50%.
When a campaign shows strong performance (e.g., ROAS > 2x), scale budget by 20% weekly until CPA increases more than 15%. Maintain a testing reserve of 20% of total spend for new audiences or creatives.
For lead gen campaigns, allocate at least $15-20/day per adset to exit the learning phase. Use minimum daily budgets outlined per scenario: $15-20 for testing, $20-30 for proven campaigns, and controlled 20% weekly increases for scaling.
Plan for seasonal peaks by increasing budget 30-50% four weeks before the season to build audience data. During peak, scale winners and reduce testing; post-season, decrease by 20-30% or pause.
Focus on 1-2 geo-targeted campaigns with lead gen objective. Recommended budget $500-1,500/month with a 70/30 split between proven offer and new audience tests. Typical CPL: $15-80.
Start with retargeting (website visitors, cart abandoners) then scale to cold prospecting with lookalike audiences. Recommended budget $1,000-3,000/month with 40% retargeting and 60% prospecting. Target ROAS: 2x-4x.
Prioritize lead quality over quantity using content-style ads and a longer attribution window (7-day click). Recommended budget $500-2,000/month with typical CPL of $20-100+ depending on product price.
💬 Integration Tip
Use this skill in conjunction with meta-ads-strategy and meta-ads-audience-analysis to create a complete campaign planning workflow.
Scored May 7, 2026
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