lobster-adsv1.0.0

A travel planning agent can become a publisher by requesting relevant ads (e.g., flight deals, hotel booking sites) during conversations. When users click, the agent earns CPC revenue, offsetting operational costs.

A startup's AI assistant runs an ad campaign using the plain-language brief feature to target 'developers' with a goal of 'signups'. The campaign auto-sets CPC and targeting, driving traffic to the product's landing page.

An online store's agent creates an advanced ad campaign with manual CPC and category 'shopping'. It targets past buyers by setting relevant targeting keywords, pausing the campaign after the sale ends.

A news aggregation agent serves sponsored articles as ads to users reading about finance. By passing context like 'user reading about stock market', it shows relevant paid content and earns revenue per click.

Agents earn 90% of CPC revenue when users click on ads shown during conversations. The model incentivizes agents to serve high-quality, relevant ads to maximize clicks.

Advertisers pay per click (CPC) for their campaigns, with budgets set upfront. The model works for both manual CPC control and auto-optimized brief campaigns.

LobsterAds retains 10% of each click payment as a platform fee. This funds the marketplace infrastructure and auction system.