Lean Startupv1.0.4

A team wants to build a new social fitness app. Using the Lean Startup method, they state the riskiest assumption: users will invite friends within 7 days of install. They pre-commit to a threshold (30% of new users invite at least one friend by day 7) and build a single-feature MVP with only core functionality, measuring real invitation behavior. Based on results, they decide to pivot or persevere.

A startup is building project management software for remote teams. The riskiest assumption is that Heads of Operations (budget owners) will pay at least $50/user/month. They create a pre-order page and run 3-5 paid pilots with hand-holding (concierge MVP). The experiment measures actual conversions and willingness-to-pay, not just user feedback.

A startup is building a platform connecting home chefs with local customers. The riskiest assumption is that chefs (supply side) will offer at least 10 meals per week in a test neighborhood. They manually match chefs with customers (concierge MVP) in a single ZIP code to test liquidity without building the full platform.

A team is developing a smart water bottle. They worry that people may click 'like' but not actually pay. They create a 3-minute video demo and use a Kickstarter campaign to test whether customers are willing to pre-order at $79. The metric is actual pre-order rate, not just video views or social media likes.

An AI startup is building a customer support summarization tool on top of GPT-4. The riskiest assumption is that support teams will pay $10/user/month for time savings of at least 2 minutes per ticket. They test with a concierge MVP where they manually produce summaries to validate the demand before writing any code.

Customers pay a recurring fee for continuous access to the product. In Lean Startup, this is tested by validating willingness to pay separately from usage. An MVP like a pilot or pre-order page can gauge monthly payment intent.

The platform takes a percentage or fixed fee for each transaction. The MVP must test both sides' engagement and actual transaction volume. A concierge version manually facilitates trades to see if both sides complete them.

Customers pay a single upfront price to own a product (often hardware). In Lean Startup, a pre-order campaign with a video MVP tests real willingness-to-pay, not just interest. Metric: % of viewers who actually pay a deposit or pre-order.