Xiaohongshu Creator Marketplace (Pugongying) Data Summary APIv1.0.0

Use the API to fetch a creator's key metrics like activity, engagement, and audience growth. This helps brand managers decide which KOLs to partner with based on historical performance data from Xiaohongshu Pugongying.

After a campaign, call the API with the specific kolId and business type to get summary data measuring the effectiveness of the partnership. Compare metrics across creators to optimize future campaigns.

Aggregate data from multiple KOLs using this API endpoint to build benchmarks for performance indicators like engagement rate and audience growth. Useful for agencies managing many creators.

By analyzing the data summary for different business types (normal vs. cooperation notes), content teams can identify which content types drive better engagement and growth, refining future content plans.

Leverage the data summary to set pricing tiers based on creator performance metrics (engagement, growth). Charge brands premium for top-performing KOLs while offering value tiers for others.

Build a dashboard that aggregates API responses for multiple kolIds, offering brands and agencies self-serve analytics. Subscription tiers based on number of creators tracked or frequency of updates.

Use the data summary API to generate detailed reports for clients, advising on creator selection and campaign optimization. Bill as a one-time project or retainer.