Xiaohongshu Creator Marketplace (Pugongying) Note Performance Metrics APIv1.0.0

Content teams can use note performance metrics to evaluate which types of posts (photos, videos, or mixed) generate the highest engagement. By analyzing organic versus cooperative notes, they can optimize content strategy for better ROI.

Brands can compare creator performance by analyzing metrics like average likes, comments, and shares over 30 or 90 days. This helps identify top-performing KOLs for campaign partnerships.

Agencies can use trend signals from note metrics to plan campaigns aligned with peak engagement periods. Filtering by business type (daily vs. cooperative notes) provides insights into audience response to sponsored content.

Brands can benchmark their own note performance against competitors by analyzing similar creator metrics. Identifying high-performing note types and posting frequencies helps refine competitive strategy.

Clients pay a recurring fee to access the API and integrate note performance data into their own analytics dashboards or campaigns. Revenue scales with usage tiers.

Agency partners use the API to generate custom reports for brands, providing actionable insights on creator performance and content strategy. Consulting fees are charged per project.

Platform integrates the API to offer performance-based payouts to creators, where commission rates are determined by note engagement metrics. Revenue comes from transaction fees.