Xiaohongshu Creator Marketplace (Pugongying) APIv1.0.4

Brands use the Creator Profile operation to evaluate potential influencers by examining audience demographics, engagement rates, and pricing data before committing to a partnership.

Agencies compare multiple creators' performance metrics like follower growth and engagement via Data Summary to identify top performers and optimize campaign strategies.

Marketing teams monitor a creator's follower Growth History over time to assess organic reach and campaign effectiveness, adjusting tactics based on trend signals.

After a campaign, analysts use Data Summary and Follower Summary to report on key metrics such as activity, engagement, and audience growth, providing data-driven insights to stakeholders.

Brands exploring niche markets use filters like kolId and business to find relevant creators with specific audience segments, leveraging Profile and Summary data to make informed decisions.

Agencies pay a monthly subscription to access multiple creator data endpoints for vetting, benchmarking, and reporting, bundling usage across clients.

Developers or small businesses purchase API credits per operation, paying only for the data they consume, ideal for sporadic or low-volume analysis.

Platforms integrate the API to offer branded influencer analytics dashboards to their users, charging a markup on data access or embedding ads.