Douyin Creator Marketplace (Xingtu) Audience Distribution APIv1.0.0

Brands or agencies can use this endpoint to analyze a creator's audience demographics and interests before initiating a partnership. By examining audience distribution, they can assess alignment with target customer segments.

When planning a campaign, marketers can retrieve audience distribution data for specific creators to tailor content and ad strategies. This ensures promotions reach the most relevant audience segments.

Marketplace researchers can evaluate multiple creators by comparing their audience distributions. This helps identify creators with optimal audience overlap or niche reach for a given product or service.

Content creators can use the endpoint to understand which interest categories dominate their audience, then produce content that resonates with those interests, increasing engagement and follower growth.

By combining data from different platform types (e.g., short video vs. live streaming), analysts can compare audience distributions across formats, informing cross-platform content strategies.

Offer audience distribution data as a subscription service to brands and agencies, providing periodic reports on creator audiences for campaign planning and influencer selection.

Integrate this endpoint into a platform where brands discover and evaluate creators based on audience demographics, charging brands for access to detailed analytics and matchmaking features.

Use the data to provide consulting services for brands or creators, offering insights on audience gaps, content optimization, and campaign targeting as part of a broader analytics package.