GTM Inbound Strategyv1.0.0

A B2B SaaS startup with high trial signups but low activation rates needs to redesign its lead routing logic. The skill helps classify lead sources by signal strength, implement ICP triage using FIRE scoring, and define SLAs for each lead type to prioritize sales outreach and nurture.

A freemium product company sees many signups but few convert to paid. The skill defines the 'aha moment' and builds a PLG activation flow with day-by-day cadence to guide users to that moment within 3 steps, improving activation and retention.

When marketing and sales disagree on lead quality, this skill applies FIRE scoring to triage inbound leads consistently. It creates nurture tracks for different fit-intent combinations, ensuring sales only receives high-fit, high-intent leads while marketing nurtures others.

An enterprise software company generates leads from gated content and events but lacks a structured follow-up. The skill designs nurture tracks (A, B, C) with tailored cadences and content types, plus intent watch triggers for timely sales outreach.

A company launching a new product needs an inbound GTM motion from scratch. The skill guides classifying lead sources, setting up PLG activation, creating nurture sequences, and defining SLAs for all routing rules, resulting in a complete inbound system.

This model focuses on driving user acquisition, activation, and retention through the product itself. The skill optimizes PLG funnels by defining the aha moment and building automated activation flows to convert free users to paid.

In this model, sales teams drive revenue through outbound and inbound leads. The skill improves efficiency by triaging leads based on ICP fit and intent, routing high-quality leads to AEs with defined SLAs, and nurturing others.

Combining product-led and sales-led motions, this model uses product signups for low-touch conversion and sales for high-value accounts. The skill balances both by routing trial signups to PLG flow and demo requests to sales, with clear handoff criteria.