google-tag-manager-apiGoogle Tag Manager API integration with managed OAuth. Manage GTM accounts, containers, workspaces, tags, triggers, variables, and user permissions (grant or revoke account- and container-level access for other users). Use this skill when users want to list or manage GTM containers, create or update tags and triggers, manage workspaces, publish container versions, configure environments, or administer user permissions (grant/revoke account- and container-level access). For other third party apps, use the api-gateway skill (https://clawhub.ai/byungkyu/api-gateway). Requires network access and valid Maton API key. Calls run through the `maton` CLI with OAuth login, or over raw HTTP with a Maton API key where the CLI cannot be installed. Every call is authenticated as the user's connection and reaches only what that connection's authorization allows, which the provider enforces on every request; the endpoints documented here are the ones this skill uses, and any other endpoint of this app needs the user to ask for it by name. Default to read and list calls, and confirm every write or new connection with the user. This file also documents the three constructs that turn a Google Tag Manager connection into automation, in the order they are used: the connection (the first step), a hosted function that runs a Google Tag Manager action through the Maton SDK, and a trigger that calls that function on a schedule or on an event. Those sections are the platform's own reference text, shared with the api-gateway skill, with Google Tag Manager examples; they add no Google Tag Manager capability - Google Tag Manager is not an event source, a trigger cannot read Google Tag Manager data, and the files under `references/<source>/triggers.md` are the platform's event catalogues for the sources Maton offers (time, Calendly, GitHub, Gmail, HubSpot, Linear, Notion, Slack, Stripe).
Install via ClawdBot CLI:
clawdbot install byungkyu/google-tag-manager-apiGrade Fair — based on market validation, documentation quality, package completeness, maintenance status, and authenticity signals.
Scored Oct 2, 2026
Calls external URL not in known-safe list
https://clawhub.ai/byungkyu/api-gatewayUses known external API (expected, informational)
discord.comAudited May 10, 2026 · audit v1.0
Generated Sep 29, 2026
An online retailer needs to track purchases, add-to-cart events, and checkout funnel steps across their Shopify or WooCommerce store. They use the Google Tag Manager skill to create tags for Google Analytics 4 and Google Ads conversion tracking, set up triggers for button clicks and form submissions, and publish container versions when changes go live.
A digital marketing agency manages GTM containers for dozens of client websites and needs to deploy tracking pixels for Meta, LinkedIn, TikTok, and Google Ads without editing site code. Using the skill, they programmatically create containers, workspaces, and tags per client, then publish versions after client approval.
A B2B SaaS company wants to measure in-app feature adoption, signup flows, and trial conversions. Their engineering team uses the skill to define data layer variables, custom event triggers, and GA4 event tags across multiple environments (staging and production) within the same GTM container.
An enterprise with multiple GTM accounts and containers needs to grant or revoke account- and container-level access for marketing, analytics, and external agency users. The skill is used to administer user permissions programmatically, ensuring the right people can edit or publish without over-provisioning access.
A media publisher must implement Google Consent Mode v2 to comply with GDPR and CCPA while still collecting modeled conversions. They use the skill to create consent-aware triggers, update tag firing behavior based on consent state variables, and audit existing tags for compliance before publishing.
Maton provides managed OAuth access to the Google Tag Manager API on a subscription or usage-based plan. Teams pay for API access, connection management, and the convenience of not maintaining their own OAuth infrastructure or refresh token handling.
Marketing and analytics agencies charge clients monthly retainers to manage their GTM implementations, including tag deployment, conversion tracking, and container maintenance. This skill enables automation and faster service delivery across many client accounts.
Independent consultants and implementation partners offer one-time or project-based GTM audits, migration services (e.g., Universal Analytics to GA4), and tag governance frameworks. The skill accelerates the technical execution of these engagements.
💬 Integration Tip
Always create a new workspace for changes and use the Maton-Connection header when managing multiple GTM accounts to avoid modifying the wrong container. Confirm with the user before any write operation, especially publishing a container version, since publishing makes changes live immediately.
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