Ecommerce Replatforming Coachv1.0.0

When a founder's current platform reaches end-of-life (Magento 1 EOL) or is unsupported, immediate migration is needed to avoid security risks and maintainability issues. This scenario guides through vendor selection and phased migration.

A store experiencing >5 second LCP on PDPs, with hosting and development costs exceeding 30% of GMV margin, requires a replatform to a more performant architecture. This scenario covers evaluating headless, composable, or cloud-native platforms.

When current platform lacks native B2B features (custom catalogs, quotes, credit lines) or omnichannel support (mobile app, POS), migration to a platform like BigCommerce B2B or Shopify Plus is needed. This scenario compares B2B-ready platforms.

Founders preparing for acquisition find that acquirers require a recognized platform (Shopify, Salesforce Commerce Cloud). This scenario outlines how to replatform efficiently to meet due diligence needs without disrupting current operations.

After migration, companies often face a 5-30% revenue dip for 30-90 days due to SEO impact, customer data issues, or integration failures. This scenario provides a recovery plan including redirect audits, customer re-engagement, and phased rollout.

Migrate to a similar monolithic platform (e.g., WooCommerce to Shopify) with minimal changes to features or integrations. Fastest time-to-market but may miss long-term optimization opportunities.

Decouple frontend and backend via MACH architecture, allowing best-of-breed components (Algolia, Stripe, ERP). Higher upfront cost and timeline but enables superior performance and customization.

Gradually move customers/product lines from old to new platform, maintaining both live for a period. Reduces risk and downtime but increases operational complexity and cost.