analytics-trackingv1.0.0

A new SaaS company needs to set up analytics from scratch to track user onboarding, feature adoption, and conversion to paid plans. They require a tracking plan, GA4 and GTM implementation, and event taxonomy for core funnel events like signup_completed and trial_started.

An established e-commerce platform has existing GA4 tracking but suspects missing events and inaccurate conversion data. They need an audit to identify gaps in event taxonomy, fix broken parameters like value and currency, and ensure reliable tracking for checkout_completed and plan_selected.

A media company uses GTM to track video engagement but events like video_started and video_completed are not appearing in GA4 reports. They require debugging to resolve issues with event firing, parameter consistency, and potential conflicts with GA4's enhanced measurement settings.

A large enterprise operates multiple subdomains for marketing and app interfaces, needing cross-domain tracking to unify user journeys. They seek setup for server-side tagging in GTM to comply with GDPR and improve data quality across domains.

A marketing agency is implementing tracking for a client's paid campaigns on Google Ads and Meta. They need to configure UTM tracking, conversion events, and ensure data flows correctly into GA4 for auditing campaign performance and attribution.

Businesses with recurring revenue from monthly or annual plans, focusing on tracking signup_completed, trial_started, plan_selected, and subscription_cancelled to monitor churn and conversion rates.

Companies selling products online, requiring accurate tracking of checkout_started, checkout_completed with value and currency parameters, and micro-conversions like pricing_viewed to optimize sales funnels.

Businesses that generate revenue through leads, needing to track events like form_submitted, content_downloaded, and demo_requested to measure content effectiveness and lead quality.