Stickiness Auditv1.0.0

A marketing team drafts a new campaign pitch for a product launch. They need to ensure the message is memorable, resonates with target customers, and drives action. The stickiness audit scores each SUCCESs principle and identifies the weakest areas for immediate improvement.

A company CEO writes an internal memo about a strategic pivot. To avoid confusion and ensure alignment, the communication team runs a stickiness audit to verify the core message is simple, concrete, and credible, preventing the curse of knowledge from muddying the message.

A nonprofit founder prepares a pitch for potential donors. The audit assesses whether the message is emotional and story-driven enough to inspire donations, and provides a top-3 fix list to strengthen credibility and emotional appeal.

A product manager drafts a launch announcement for a new SaaS feature. The team wants to compare two versions using the same stickiness rubric, then choose the one with higher scores and get recommendations for specialist skills to further refine it.

A keynote speaker drafts a speech for a major conference. Before delivering, they run a stickiness audit to ensure the talk is unexpected, concrete, and packed with stories, with a prioritized fix list to polish the most impactful elements.

A communications audit tool integrated into a broader content design platform, sold monthly or annually. Users are marketers, product managers, and founders who pay for per-seat access to run unlimited audits and receive actionable fix recommendations.

A premium service where a communications consultant uses the audit as a diagnostic tool for client engagements. The consultant charges per project or hourly, and the audit output becomes a deliverable that justifies higher-value rewrite or strategy services.

Large organizations license the skill for internal use across teams—marketing, HR, leadership—enabling self-service message audits. Licensing is based on number of users or audits per month, with tiered pricing for enterprise features like version comparison and compliance tracking.