Before/After & Transformationv1.0.1

The transformation / before-after content format — structure a credible, honest, satisfying transformation (fitness, beauty, business results, skill progress, makeovers, client glow-ups, product before/after). Use when someone wants a before/after, a transformation post, a client-results reveal, a progress/journey story, or a makeover. Most powerful format AND most abused/distrusted — honesty is the edge; FTC enforcement is live. Uses the SHIFT framework. Reads brand-profile + social-proof-and-testimonials (consent + FTC substantiation) + short-form-video-script first. Agent structures + specs; human/tool produces the real media; WoopSocial publishes. Never stages/exaggerates the before, hides aids, cherry-picks, or fabricates a result; "results not typical" alone is insufficient — disclose the actual typical result; consent + YMYL required. Distinct from social-proof-and-testimonials, short-form-video- script, infographic-and-data-viz, and storytelling-and-narrative.