abm-social-listeningMonitors social conversations and sentiment around brands, topics, or industries by searching tweets and discussions to surface insights. Use when the user w...
Install via ClawdBot CLI:
clawdbot install mariokarras/abm-social-listeningGrade Fair — based on market validation, documentation quality, package completeness, maintenance status, and authenticity signals.
Generated Sep 10, 2026
A consumer tech company launches a new smartwatch and wants to understand organic reaction on X/Twitter, forums, and blogs during the first 72 hours. The skill searches tweets and discussions, categorizes sentiment, surfaces key voices and complaint themes, and delivers an executive summary with actionable recommendations.
A B2B SaaS marketing team wants to compare its brand mentions against three competitors over a month. The skill runs competitor vs. brand searches, analyzes sentiment and themes, and produces a relative positioning view highlighting where the brand is winning or losing the narrative.
A direct-to-consumer skincare brand runs an influencer campaign and wants to know what people are saying beyond vanity metrics. The skill monitors social buzz, identifies recurring praise and complaints, and flags high-influence advocates or detractors for follow-up.
A digital agency needs a repeatable monthly social listening report for multiple clients. The skill automates tweet and forum searches per brand, structures sentiment breakdowns and trending themes, and consistently outputs a client-ready report format that account managers can present.
A hospitality brand detects a spike in negative mentions after a viral service complaint and needs fast insight. The skill searches hate/negative terms, categorizes complaints by theme, identifies the most influential critics, and suggests response opportunities before the story escalates.
The skill is packaged as part of a social listening SaaS platform where users pay a monthly or tiered subscription to run unlimited monitoring reports. Value is tied to saved time and the depth of sentiment and theme analysis compared to manual searching.
Marketing and PR agencies use the skill to produce recurring social listening reports as a value-added service for clients. Agencies charge a monthly retainer that includes monitoring, analysis, and strategic recommendations, using the skill to scale output across accounts.
A freemium model where a basic version of the skill is available for free to attract users, while advanced features like competitor comparison, full source citations, and white-labeled PDF exports are gated behind a paid plan.
💬 Integration Tip
Pair this skill with exa-x-search for raw tweet retrieval and feed its sentiment insights directly into social-content for targeted response posts and content-strategy for broader planning. Always read the product-marketing-context file first so monitoring queries and interpretation align with existing brand positioning.
Scored Sep 10, 2026
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