Product Marketing Contextv1.0.0

A founder preparing to launch a new project management tool needs to define offering, audience, and positioning before building marketing assets. The skill auto-drafts a context document from the repo and landing page, then walks through refining all sections.

A home cleaning service wants to capture its ICP, differentiators, and customer language in one reusable document. The agent adapts its questions to a service model rather than forcing product-centric framing.

An agency account manager sets up context on behalf of a client, flagging sections that need founder input. This creates a shared foundation the agency and client can iterate on across campaigns.

A subscription box company with an app wants to describe its product and service elements together. The skill captures both dimensions and aligns positioning for B2B partnerships and B2C acquisition.

After a pivot, a mobile app team updates their existing context document by selecting which sections to revise. They push for verbatim customer language to make ad copy more resonant.

Recurring software access sold to teams or companies. Positioning centers on workflow fit, ROI, security, and buying committee needs.

In-person or regionally delivered services sold directly to consumers or small businesses. Positioning emphasizes trust, availability, and outcomes.

Physical products or hybrid product+app offerings sold online. Positioning blends convenience, brand story, and lifestyle resonance.