⚠️Install with caution. This skill has very few installs. Always review the source and verify it on clawhub.ai before installing. Community-built skills run with agent permissions — only install ones you trust.

✍️ Writing & Content

Brand Voicev1.0.0

Name: Brand Voice
Author: mariokarras

abm-brand-voice

mariokarras

When the user wants to define, document, or enforce their brand voice and style guide. Use when the user mentions 'brand voice,' 'tone of voice,' 'style guid...

latest

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Installs (all time)

Installs (current)

Downloads

588

Stars

CreatedMar 20, 2026

UpdatedMay 1, 2026

Install & Quick Start

Install via ClawdBot CLI:

clawdbot install mariokarras/abm-brand-voice

Skill Package2 files

📋SKILL.mdmarkdown

Failed to load file.

Quality Score

B57/100

Grade Fair — based on market validation, documentation quality, package completeness, maintenance status, and authenticity signals.

Market Validation4/35

· 175 downloads (low demand)
· No tracked installs (may still have real users via manual install)

Documentation20/25

· SKILL.md present
· Detailed documentation (≥3000 chars)
· Contains usage examples or trigger description
· Detailed summary

Package Completeness8/15

· skillAssets present (1 files)

💡

Usage Guide

Generated May 12, 2026

Marketing directors and brand managersContent strategists and copywritersFounders and executives at growth-stage companiesadvanced

💡 Application Scenarios

Rebranding for a SaaS StartupB2B SaaS

A Series B B2B SaaS company is repositioning from developer tool to enterprise platform. Needs a consistent brand voice across website, docs, and sales decks to reflect authority and trust.

Content Consistency for a Health & Wellness BrandHealth & Wellness

A B2C health supplement brand has multiple writers producing blog posts, social media, and email campaigns. Wants to ensure a warm, empathetic tone that matches their 'caring expert' personality.

Multi-Channel Tone Adaptation for a Fintech AppFintech

A personal finance app needs different tones for in-app notifications (direct), help center articles (simplified), and marketing emails (motivational). Requires a unified brand voice that adapts per channel.

Tone Guidelines for a Nonprofit's Global CampaignNonprofit

An international nonprofit launches a climate action campaign across 10 countries. Must define a consistent brand voice that balances urgency with hope, while respecting cultural nuances.

💼 Business Models

Agency retainers and content subscriptionsRecurring subscription fees ($500-$2k/mo) + hourly for deep audits

Clients subscribe to a voice governance package, including quarterly audits, style guide updates, and onboarding sessions for new writers.

One-time brand voice workshop and guide creationPer project ($3k-$10k depending on depth)

Facilitate a 4-hour workshop with stakeholders to define voice attributes and messaging pillars, then deliver the `.agents/brand-voice-guide.md` document.

Training and certification programsPer-seat training fees ($200-$500/person) + annual recertification

Train in-house writers and marketers on applying the brand voice, with certification and ongoing support.

💬 Integration Tip

Start by reading `.agents/product-marketing-context.md` for baseline positioning, then run the brand voice workflow to populate `.agents/brand-voice-guide.md`. The information level in other skill prompts expects employees to refer to this file using `@agents/brand-voice-guide.md` in their instructions.