Best OpenClaw Skills for CRM & Sales: Salesforce, HubSpot, Pipedrive, Attio, and More
CRM data is often stale by the time a deal closes — contacts go unlogged, deal stages don't get updated, and notes live in email threads. AI agents that can read pipeline state and push updates on demand change this dynamic. OpenClaw has skills covering the major CRM platforms and the outreach layer above them.
Note: Install and download figures in text descriptions reflect stats at the time of writing and may be outdated. All skill tables are live — they fetch current data from the ClawHub database on every page load. Treat table values as authoritative.
Data Snapshot
| Metric | Value |
|---|---|
| Skills covered | 22 |
| Workflow stages | 5 |
| Top by installs | hubspot ( installs) |
| Top by downloads | salesforce-api ( downloads) |
| With install records | 14 |
| Zero installs | 8 |
HubSpot leads on installs despite Salesforce dominating downloads — the install gap reflects HubSpot's simpler individual API key setup vs. Salesforce's OAuth + Connected App configuration. Attio, despite being newer and smaller in market share, appears in three separate skills, suggesting early-adopter developer enthusiasm.
一、Salesforce
Salesforce has the highest aggregate download count of any CRM platform on the platform, with five separate skills approaching it from different angles.
salesforce-api (17,391 downloads, 9 installs) uses managed OAuth — the highest-downloaded CRM skill. It queries records and manages sales pipelines via the Salesforce REST API. salesforce (2,340 downloads, 10 installs) wraps the Salesforce CLI (sfdx/sf), offering slightly better install conversion than the managed OAuth skill — CLI users who already have sf installed find setup faster. salesforce-dx (2,093 downloads, 1 install) uses the sfdx CLI specifically for developer workflows: schema exploration, SOQL queries, and pipeline management. salesforce-skill (2,226 downloads, 1 install) combines CLI and REST API approaches in a single skill. The five-skill fragmentation is typical for enterprise platforms where each contributor wraps the same API with different auth and scope assumptions.
二、HubSpot
HubSpot leads on installs among CRM platforms — its API key authentication is simpler to configure than Salesforce's Connected App OAuth flow.
hubspot (6,058 downloads, 25 installs) manages contacts, companies, deals, and tickets via the HubSpot CRM and CMS API. The 25 installs lead all CRM skills. hubspot-api (4,370 downloads, 0 installs) uses managed OAuth — strangely, zero installs despite 4k downloads, while the non-managed version has 25. This inversion suggests HubSpot users prefer configuring their own private API keys over going through a managed OAuth provider. hubspot-suite (602 downloads, 0 installs) covers HubSpot CRM, Marketing, Sales, and Service in a single comprehensive skill — the broadest surface area in the HubSpot ecosystem. native-hubspot (725 downloads, 2 installs) queries HubSpot via the HubSpot API directly without any CLI wrapper, offering lower overhead for simple reads. hubspot-crm (334 downloads, 4 installs) is a specialized version for USC SYNERGY, showing that private deployments drive real install numbers.
三、Pipedrive
Pipedrive is the SMB-focused alternative to Salesforce, with a simpler deal-centric data model.
pipedrive-api (15,504 downloads, 10 installs) uses managed OAuth — the second-highest-downloaded CRM skill after salesforce-api. The 10 installs match Salesforce's managed OAuth skill exactly, suggesting similar setup friction for managed providers across different CRMs. pipedrive-crm-openclaw (416 downloads, 2 installs) manages Pipedrive via API v1, including persons, deals, activities, and organizations — a direct API variant with straightforward auth. For personal Pipedrive accounts, this is typically lower-friction than managed OAuth.
四、Attio
Attio is a newer developer-native CRM that has attracted outsized OpenClaw community interest relative to its market share.
attio-api (12,085 downloads, 8 installs) uses managed OAuth for full API access to Attio records, workspaces, lists, and tasks. The download count is third highest among all CRM skills — notable for a CRM that's far smaller in market share than Salesforce or HubSpot. attio (2,338 downloads, 2 installs) provides direct API access to companies, people, deals, and tasks. attio-cli (1,302 downloads, 0 installs) is a command-line tool for listing, getting, and managing objects and records. Five separate skills for Attio (including attio-crm and attio-integration) reflects the same developer enthusiasm that produced 12 Linear skills: users who adopt early-stage developer-native tools are more likely to write their own integrations.
五、Apollo & Cold Outreach
Apollo and cold outreach tools sit above CRM — they find prospects before they enter the pipeline, completing the top-of-funnel.
apollo (6,313 downloads, 11 installs) accesses the Apollo.io API for contact enrichment, lead generation, and email sequencing. Its install rate (~0.17%) is consistent with other sales tools that require platform accounts. cold-outreach-skill (699 downloads, 0 installs) orchestrates Apollo, LinkedIn, and MachFive in a single workflow: find leads, enrich profiles, draft personalized openers, and track replies. skill-cold-email-outreach (376 downloads, 1 install) automates the full B2B cold email sequence — source leads from Apollo, write personalized emails, schedule send sequences.
Workflow Pairing Guide
| My situation | Recommended skill |
|---|---|
| Salesforce via CLI (already have sf installed) | salesforce |
| Salesforce via REST API | salesforce-api |
| HubSpot CRM contacts and deals | hubspot |
| Pipedrive pipeline management | pipedrive-api |
| Attio CRM records | attio-api |
| Lead prospecting on Apollo | apollo |
| Full cold email outreach pipeline | cold-outreach-skill |
A Few Observations
HubSpot's managed OAuth skill has zero installs while the direct API skill has 25. This is the clearest example of managed OAuth friction on the platform. HubSpot users clearly prefer configuring a private API key in their HubSpot portal settings (15 seconds) over going through a third-party OAuth flow with a managed provider (multiple OAuth handshake steps). Platform-specific API keys beat generalized managed OAuth when the native setup is simpler.
Attio's download count punches above its market weight. Attio has substantially smaller market share than Salesforce or HubSpot, yet attio-api clears 12,000 downloads. The explanation is the developer-native persona: Attio is explicitly built for engineering and product teams, which is exactly the audience on this platform. Market share matters less than audience alignment.
Five Salesforce skills, none dominant. The Salesforce ecosystem has the most fragmented skill set of any CRM — five skills with no clear winner on installs. This contrasts with HubSpot's single hubspot skill leading clearly. The fragmentation reflects Salesforce's complex configuration surface: each contributor makes different auth and scope decisions, and no single approach fits all Salesforce org configurations.
Data from ClawHub platform as of April 2026. Find more skills at clawhub-skills.com.