jtbd-analyzerUncover the real "job" customers hire your product to do. Goes beyond features to understand functional, emotional, and social motivations. Use when user says "jobs to be done", "jtbd", "why do customers", "what job", "customer motivation", "what problem", "user needs", "why do people buy".
Install via ClawdBot CLI:
clawdbot install artyomx33/jtbd-analyzerCustomers don't buy products. They HIRE products to do a job.
"People don't want a quarter-inch drill. They want a quarter-inch hole."
Actually: They want a shelf โ to display photos โ to feel proud of family.
| Dimension | Question | Format |
|-----------|----------|--------|
| Functional | What task needs doing? | "Help me [verb] [object]" |
| Emotional | How do I want to feel? | "Make me feel [emotion]" |
| Social | How do I want to be seen? | "Help me be seen as [quality]" |
PRODUCT: [What you're analyzing]
For [User Type]:
JOB: "When [situation], I want [motivation], so I can [outcome]"
๐ FUNCTIONAL: [Task to accomplish]
๐ EMOTIONAL: [Feeling desired]
๐ฅ SOCIAL: [Perception desired]
ALTERNATIVES: [What else could do this job?]
UNDERSERVED: [What part isn't done well?]
PRIORITY: Critical / Important / Nice-to-have
Compounds with:
See references/examples.md for Artem-specific JTBD analyses
Generated Mar 1, 2026
A product manager needs to decide which features to build next for their project management software. Using JTBD analysis, they can identify the core jobs users hire the software to do, such as coordinating team workflows or reducing meeting time, rather than just adding requested features.
A bank wants to improve its mobile app to reduce customer churn. By analyzing the jobs customers hire banking services to doโlike feeling financially secure or appearing responsible to familyโthe bank can redesign features that address emotional and social dimensions beyond basic transactions.
A fitness app company notices high drop-off rates after the first month. Applying JTBD helps uncover that users hire the app not just to track workouts, but to feel disciplined or be seen as health-conscious by peers, guiding retention strategies like social features or milestone celebrations.
An online retailer has a high cart abandonment rate. JTBD analysis reveals customers hire the checkout process to quickly complete purchases while feeling confident about security and being seen as savvy shoppers, leading to simplifications and trust signals in the flow.
An online learning platform wants to expand its course offerings. By understanding the jobs learners hire education forโsuch as advancing careers or feeling intellectually curiousโthe platform can prioritize content that meets functional needs while tapping into emotional motivations.
Offer JTBD analysis as a paid service to businesses looking to improve products or marketing. Consultants conduct interviews, map job dimensions, and provide actionable reports, charging per project or on retainer for ongoing insights.
Integrate the JTBD analyzer into existing product management or CRM platforms as an add-on feature. Users pay a subscription to access job analysis templates, automated insights, and competitive mapping within their workflow tools.
Develop and sell workshops or online courses that teach teams how to apply JTBD frameworks. Revenue comes from ticket sales for in-person events, corporate training packages, or self-paced digital courses with certification.
๐ฌ Integration Tip
Start by integrating with first-principles-decomposer to break down jobs into atomic needs, then use cross-pollination-engine to find innovative solutions from other industries.
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