brand-voiceManage brand tone/style for all writing skills
Install via ClawdBot CLI:
clawdbot install mupengi-bot/brand-voiceManage writing profiles to maintain consistent tone and style per brand. Selectable via --voice option in all content creation skills.
Location: workspace/brand/profiles/
brand/
profiles/
mupengyi.md # 무펭이 profile
mufi-official.md # MUFI official profile
hyungnim.md # Hyungnim personal profile# 무펭이 🐧
## Tone
Friendly and casual
## Style
- Use informal language
- Actively use emojis 🐧🎉✨
- Abbreviations OK
## Format
- Core points only
- Remove unnecessary modifiers
- Mix in humor
## Forbidden Expressions
- Formal expressions like "we will provide", "we shall"
- Verbose greetings
- Excessive formality
## Preferred Expressions
- "This is real", "insane", "jackpot"
- "Yo", "you", "your"
- Lots of exclamation marks OK!!!
## Examples
- ❌ "Hello, today..."
- ✅ "Yo check this out 🐧"These skills support --voice option:
"Write Insta caption --voice mufi-official"
→ Write in MUFI official tone
"Create card news --voice mupengyi"
→ Create in 무펭이 style
"Write Threads post in Hyungnim tone"
→ Use Hyungnim personal profilemufi-officialhyungnimmupengyi (casual)mupengyimufi-officialhyungnim (insight-focused)mufi-officialmupengyi or hyungnimmufi-officialmupengyiAuto-verify after writing:
pre-hook integration:
Before writing skill execution → brand-voice-check
→ Warn if doesn't match selected profileAdd new brand profile:
"Create new brand profile: MUFI recruiting"
→ Create brand/profiles/mufi-recruit.md
- Tone: Friendly but professional
- Style: Formal language
- Format: Emphasize company cultureRecord used voice profile when writing:
Location: events/voice-used-YYYY-MM-DD.json
{
"timestamp": "2026-02-14T14:30:00Z",
"skill": "copywriting",
"voice": "mupengyi",
"platform": "instagram",
"result": "Caption writing complete"
}🐧 Built by 무펭이 — Mupengism ecosystem skill
Generated Mar 1, 2026
A university festival organizer uses the brand-voice skill to generate consistent social media posts for a MUFI Photobooth across platforms. They employ the mupengyi profile for casual Instagram Stories and Threads to boost engagement, and the mufi-official profile for formal announcements on the university's official account to maintain professionalism.
A marketing team at a tech company utilizes the skill to draft email campaigns targeting corporate clients. They select the mufi-official profile to ensure a professional and polite tone in product introduction emails, aiming to increase response rates and convey reliability in B2B communications.
An industry expert (Hyungnim) leverages the skill to write blog posts sharing personal experiences and insights. Using the hyungnim profile, they blend casual and formal styles to create engaging, thought-provoking content that increases reader dwell time and establishes authority in their niche.
A community manager for a brand employs the skill to handle customer interactions on Discord. They switch to the mupengyi profile for friendly, emoji-rich responses in DMs and casual channels to foster engagement, while using mufi-official for official support tickets to ensure clarity and professionalism.
Offer the brand-voice skill as part of a subscription-based software service for marketing and content teams. Revenue is generated through monthly or annual fees, with tiers based on the number of brand profiles, integration depth with writing skills, and access to analytics like engagement data from the performance-tracker.
Provide a free version with basic profiles (e.g., default mupengyi) and limited integrations. Monetize by charging for premium features such as custom brand profiles (e.g., MUFI recruiting), advanced tone consistency checks, and detailed analytics from the event bus integration, appealing to businesses needing tailored solutions.
Sell enterprise licenses to large companies requiring consistent brand voice across multiple departments and platforms. Revenue comes from one-time licensing fees or annual contracts, including customization services for profile creation, integration with existing tools via hook-engine, and dedicated support for tone management.
💬 Integration Tip
Integrate the brand-voice skill as a pre-hook in writing workflows to automatically prompt profile selection, ensuring tone consistency from the start and reducing manual adjustments.
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