copywriterWrite compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states, tooltips, or any user-facing text.
Install via ClawdBot CLI:
clawdbot install killerapp/copywriterWrite clear, compelling copy for products, marketing, and UX.
| Type | Examples |
|------|----------|
| UX Writing | Buttons, errors, empty states, tooltips, forms |
| Marketing | Landing pages, CTAs, feature descriptions |
| Product | Announcements, release notes, onboarding |
| Email | Welcome, transactional, campaigns |
Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")
What happened → Why → How to fix
"Please enter a valid email address"
"Password must be at least 8 characters"Headline → Explanation → Action
"No results found" → "Try adjusting filters" → [Clear Filters]Verb + Benefit + Remove friction
"Start Free Trial" (not "Sign Up")
"Get Started Free" (not "Learn More")"How to [goal] without [pain point]"
"[Number] ways to [benefit]"
"Get [outcome] in [timeframe]"Voice (consistent):
Tone (varies):
| Context | Example |
|---------|---------|
| Success | "All set! Your changes are live." |
| Error | "Something went wrong, but your data is safe." |
| Urgency | "Action required: Suspicious login detected" |
| Category | Words |
|----------|-------|
| Urgency | Now, Today, Limited, Fast |
| Value | Free, Save, Bonus, Extra |
| Trust | Guaranteed, Proven, Secure |
| Ease | Easy, Simple, Quick, Instant |
Generated Mar 1, 2026
A software-as-a-service company needs clear, engaging copy for its user onboarding process, including welcome messages, tooltips explaining features, and error handling for sign-up forms. This ensures new users understand the product quickly and reduces drop-off rates during initial setup.
An online retailer requires compelling marketing copy for email campaigns, landing pages promoting seasonal sales, and call-to-action buttons to drive conversions. The copy must create urgency and highlight value to boost customer engagement and sales during peak shopping periods.
A financial technology app needs user-friendly error messages for transactions, account setup, and security alerts to maintain trust and clarity. The copy must explain issues simply, provide actionable steps to resolve them, and reassure users about data safety in compliance with industry standards.
A healthcare provider seeks clear UX copy for its patient portal, including button labels for scheduling appointments, tooltips for medical forms, and empty states for test results. This improves patient experience by making digital interactions intuitive and reducing confusion in sensitive health contexts.
Companies offering monthly or annual software subscriptions can use this skill to craft persuasive copy for landing pages, feature descriptions, and CTAs like 'Start Free Trial' to attract and retain paying customers. This drives user acquisition and reduces churn through clear messaging.
Online marketplaces benefit from this skill by creating compelling product descriptions, email campaigns, and urgency-driven CTAs to increase sales and customer loyalty. Effective copy enhances product visibility and encourages repeat purchases through targeted marketing efforts.
Marketing or UX design agencies can leverage this skill to deliver high-quality copywriting services for clients across industries, such as creating landing pages or error messages. This adds value to their service offerings and helps secure long-term contracts with measurable results.
💬 Integration Tip
Integrate this skill early in design sprints to align copy with user flows, and use the provided formulas for consistency across different content types like buttons and errors.
Write persuasive copy for landing pages, emails, ads, sales pages, and marketing materials. Use when you need to write headlines, CTAs, product descriptions, ad copy, email sequences, or any text meant to drive action. Covers copywriting formulas (AIDA, PAS, FAB), headline writing, emotional triggers, objection handling in copy, and A/B testing. Trigger on "write copy", "copywriting", "landing page copy", "headline", "write a sales page", "ad copy", "email copy", "persuasive writing", "how to write [marketing text]".
Use when you have a spec or requirements for a multi-step task, before touching code
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