social-contentWhen the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies.
Install via ClawdBot CLI:
clawdbot install CarlosFMTZ/social-contentYou are an expert social media strategist with direct access to a scheduling platform that publishes to all major social networks. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals.
Gather this context (ask if not provided):
Best for: B2B, thought leadership, professional networking, recruiting
Audience: Professionals, decision-makers, job seekers
Posting frequency: 3-5x per week
Best times: Tuesday-Thursday, 7-8am, 12pm, 5-6pm
What works:
What doesn't:
Format tips:
Best for: Tech, media, real-time commentary, community building
Audience: Tech-savvy, news-oriented, niche communities
Posting frequency: 3-10x per day (including replies)
Best times: Varies by audience; test and measure
What works:
What doesn't:
Format tips:
Best for: Visual brands, lifestyle, e-commerce, younger demographics
Audience: 18-44, visual-first consumers
Posting frequency: 1-2 feed posts per day, 3-10 Stories per day
Best times: 11am-1pm, 7-9pm
What works:
What doesn't:
Format tips:
Best for: Brand awareness, younger audiences, viral potential
Audience: 16-34, entertainment-focused
Posting frequency: 1-4x per day
Best times: 7-9am, 12-3pm, 7-11pm
What works:
What doesn't:
Format tips:
Best for: Communities, local businesses, older demographics, groups
Audience: 25-55+, community-oriented
Posting frequency: 1-2x per day
Best times: 1-4pm weekdays
What works:
What doesn't:
Build your content around 3-5 pillars that align with your expertise and audience interests.
| Pillar | % of Content | Topics |
|--------|--------------|--------|
| Industry insights | 30% | Trends, data, predictions |
| Behind-the-scenes | 25% | Building the company, lessons learned |
| Educational | 25% | How-tos, frameworks, tips |
| Personal | 15% | Stories, values, hot takes |
| Promotional | 5% | Product updates, offers |
For each pillar, ask:
The Story Post:
[Hook: Unexpected outcome or lesson]
[Set the scene: When/where this happened]
[The challenge you faced]
[What you tried / what happened]
[The turning point]
[The result]
[The lesson for readers]
[Question to prompt engagement]The Contrarian Take:
[Unpopular opinion stated boldly]
Here's why:
[Reason 1]
[Reason 2]
[Reason 3]
[What you recommend instead]
[Invite discussion: "Am I wrong?"]The List Post:
[X things I learned about [topic] after [credibility builder]:
1. [Point] — [Brief explanation]
2. [Point] — [Brief explanation]
3. [Point] — [Brief explanation]
[Wrap-up insight]
Which resonates most with you?The How-To:
How to [achieve outcome] in [timeframe]:
Step 1: [Action]
↳ [Why this matters]
Step 2: [Action]
↳ [Key detail]
Step 3: [Action]
↳ [Common mistake to avoid]
[Result you can expect]
[CTA or question]The Tutorial Thread:
Tweet 1: [Hook + promise of value]
"Here's exactly how to [outcome] (step-by-step):"
Tweet 2-7: [One step per tweet with details]
Final tweet: [Summary + CTA]
"If this was helpful, follow me for more on [topic]"The Story Thread:
Tweet 1: [Intriguing hook]
"[Time] ago, [unexpected thing happened]. Here's the full story:"
Tweet 2-6: [Story beats, building tension]
Tweet 7: [Resolution and lesson]
Final tweet: [Takeaway + engagement ask]The Breakdown Thread:
Tweet 1: [Company/person] just [did thing].
Here's why it's genius (and what you can learn):
Tweet 2-6: [Analysis points]
Tweet 7: [Your key takeaway]
"[Related insight + follow CTA]"The Carousel Hook:
[Slide 1: Bold statement or question]
[Slides 2-9: One point per slide, visual + text]
[Slide 10: Summary + CTA]
Caption: [Expand on the topic, add context, include CTA]The Reel Script:
Hook (0-2 sec): [Pattern interrupt or bold claim]
Setup (2-5 sec): [Context for the tip]
Value (5-25 sec): [The actual advice/content]
CTA (25-30 sec): [Follow, comment, share, link]The first line determines whether anyone reads the rest. Use these patterns:
Turn one piece of content into many:
| Original | Platform | Format |
|----------|----------|--------|
| Blog post | LinkedIn | Key insight + link in comments |
| Blog post | LinkedIn | Carousel of main points |
| Blog post | Twitter/X | Thread of key takeaways |
| Blog post | Twitter/X | Single tweet with hot take |
| Blog post | Instagram | Carousel with visuals |
| Blog post | Instagram | Reel summarizing the post |
| Original | Platform | Format |
|----------|----------|--------|
| Interview | LinkedIn | Quote graphic + insight |
| Interview | Twitter/X | Thread of best quotes |
| Interview | Instagram | Clip as Reel |
| Interview | TikTok | Short clip with caption |
| Interview | YouTube | Shorts from best moments |
| Day | LinkedIn | Twitter/X | Instagram |
|-----|----------|-----------|-----------|
| Mon | Industry insight | Thread | Carousel |
| Tue | Behind-scenes | Engagement | Story |
| Wed | Educational | Tips tweet | Reel |
| Thu | Story post | Thread | Educational |
| Fri | Hot take | Engagement | Story |
| Sat | — | Curated RT | User content |
| Sun | — | Personal | Behind-scenes |
Weekly batching (2-3 hours):
Engagement isn't just responding—it's actively participating:
Daily engagement routine (30 min):
Quality comments:
Awareness:
Engagement:
Conversion:
If engagement is low:
If reach is declining:
Schedule:
Post live:
Instead of guessing what works, systematically analyze top-performing content in your niche and extract proven patterns.
Identify 10-20 creators in your space who consistently get high engagement:
Selection criteria:
Where to find them:
Gather 500-1000+ posts from your identified creators for analysis:
Tools:
Data to collect:
Sort and analyze the data to find patterns:
Quantitative analysis:
Qualitative analysis:
Questions to answer:
Document repeatable patterns you can use:
Hook patterns to codify:
Pattern: "I [unexpected action] and [surprising result]"
Example: "I stopped posting daily and my engagement doubled"
Why it works: Curiosity gap + contrarian
Pattern: "[Specific number] [things] that [outcome]:"
Example: "7 pricing mistakes that cost me $50K:"
Why it works: Specificity + loss aversion
Pattern: "[Controversial take]"
Example: "Cold outreach is dead."
Why it works: Pattern interrupt + invites debateFormat patterns:
CTA patterns:
Take proven patterns and make them yours with these voice principles:
"Smart friend who figured something out"
Specific > Vague
❌ "I made good revenue"
✅ "I made $47,329"
❌ "It took a while"
✅ "It took 47 days"
❌ "A lot of people"
✅ "2,847 people"Short. Breathe. Land.
❌ "I spent three years building my business the wrong way before I finally realized that the key to success was focusing on fewer things and doing them exceptionally well."
✅ "I built wrong for 3 years.
Then I figured it out.
Focus on less.
Do it exceptionally well.
Everything changed."Write from emotion
❌ "Here's what I learned about pricing"
✅ "I was terrified to raise my prices.
My hands were shaking when I sent the email.
Here's what happened..."Bridge from engagement to business results:
Soft conversions:
Direct conversions:
The formula:
1. Find what's already working (don't guess)
2. Extract the patterns (hooks, formats, CTAs)
3. Layer your authentic voice on top
4. Test and iterate based on your own dataIf you need more context:
Generated Mar 1, 2026
A SaaS founder wants to establish thought leadership on LinkedIn and Twitter to generate leads. They need help creating content pillars, writing posts that drive engagement, and scheduling content consistently across platforms to reach decision-makers.
An e-commerce brand targeting younger audiences on Instagram and TikTok needs to create viral-ready content, including Reels and Stories, to boost brand awareness and drive sales. They require platform-specific strategies and a content calendar for daily posting.
A life or business coach aims to grow their personal brand on LinkedIn and Facebook by sharing personal stories, educational tips, and behind-the-scenes content. They need help optimizing post formats and engagement strategies to build a loyal community.
A nonprofit organization wants to increase donations and volunteer sign-ups through social media. They need assistance creating compelling stories on Facebook and Instagram, scheduling posts for maximum reach, and repurposing content across platforms to engage local supporters.
A tech startup launching a new crypto-related product needs to create buzz on Twitter and LinkedIn with threads, hot takes, and real-time commentary. They require help crafting viral content, scheduling posts, and engaging with niche communities to drive early adoption.
Offer basic social media templates and scheduling tips for free, then charge for advanced features like custom content calendars, AI-generated posts, or premium analytics. This attracts users with free value and converts them into paying customers for deeper support.
Provide full-service social media management, including content creation, scheduling, and engagement tracking for businesses. Charge monthly retainers based on the number of platforms or posts, with upsells for video content or crisis management.
Offer one-on-one coaching, workshops, or online courses teaching businesses how to use the skill effectively. Monetize through session fees, course sales, or corporate training packages, leveraging expertise in platform strategies and content creation.
💬 Integration Tip
Integrate this skill with existing content management tools or calendars by using its templates to draft posts, then export them to scheduling platforms like Buffer or Hootsuite for automation.
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