serp-analysisAnalyzes search engine results pages (SERPs) to understand ranking factors, SERP features, user intent patterns, and AI overview triggers. Essential for unde...
Install via ClawdBot CLI:
clawdbot install aaron-he-zhu/serp-analysisSEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills
Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis
Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator
Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher
Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager
Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management
This skill analyzes Search Engine Results Pages to reveal what's working for ranking content, which SERP features appear, and what triggers AI-generated answers. Understand the battlefield before creating content.
Analyze the SERP for [keyword]What does it take to rank for [keyword]?Analyze featured snippet opportunities for [keyword list]Which of these keywords trigger AI Overviews? [keyword list]Why does [URL] rank #1 for [keyword]?See CONNECTORS.md for tool category placeholders.
With ~~SEO tool + ~~search console + ~~AI monitor connected:
Automatically fetch SERP snapshots for target keywords, extract ranking page metrics (domain authority, backlinks, content length), pull SERP feature data, and check AI Overview presence using ~~AI monitor. Historical SERP change data and mobile vs. desktop variations can be retrieved automatically.
With manual data only:
Ask the user to provide:
Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.
When a user requests SERP analysis:
Clarify if needed:
Document all elements appearing:
## SERP Analysis: "[keyword]"
**Search Details**
- Keyword: [keyword]
- Location: [location]
- Device: [mobile/desktop]
- Date: [date]
### SERP Layout Overview┌─────────────────────────────────────────┐
│ [AI Overview / SGE] (if present) │
├─────────────────────────────────────────┤
│ [Ads] - [X] ads above fold │
├─────────────────────────────────────────┤
│ [Featured Snippet] (if present) │
├─────────────────────────────────────────┤
│ [Organic Result #1] │
│ [Organic Result #2] │
│ [People Also Ask] (if present) │
│ [Organic Result #3] │
│ ... │
├─────────────────────────────────────────┤
│ [Related Searches] │
└─────────────────────────────────────────┘
### SERP Features Present
| Feature | Present | Position | Opportunity |
|---------|---------|----------|-------------|
| AI Overview | Yes/No | Top | [analysis] |
| Featured Snippet | Yes/No | [pos] | [analysis] |
| People Also Ask | Yes/No | [pos] | [analysis] |
| Knowledge Panel | Yes/No | Right | [analysis] |
| Image Pack | Yes/No | [pos] | [analysis] |
| Video Results | Yes/No | [pos] | [analysis] |
| Local Pack | Yes/No | [pos] | [analysis] |
| Shopping Results | Yes/No | [pos] | [analysis] |
| News Results | Yes/No | [pos] | [analysis] |
| Sitelinks | Yes/No | [pos] | [analysis] |For top 10 results:
### Top 10 Organic Results Analysis
#### Position #1: [Title]
**URL**: [url]
**Domain**: [domain]
**Domain Authority**: [DA]
**Content Analysis**:
- Type: [Blog/Product/Guide/etc.]
- Word Count: [X] words
- Publish Date: [date]
- Last Updated: [date]
**On-Page Factors**:
- Title: [exact title]
- Title contains keyword: Yes/No
- Meta description: [description]
- H1: [heading]
- URL structure: [clean/keyword-rich/etc.]
**Content Structure**:
- Headings (H2s): [list key sections]
- Media: [X] images, [X] videos
- Tables/Lists: Yes/No
- FAQ section: Yes/No
**Estimated Metrics**:
- Page backlinks: [X]
- Referring domains: [X]
- Social shares: [X]
**Why It Ranks #1**:
1. [Factor 1]
2. [Factor 2]
3. [Factor 3]
[Repeat for positions #2-10]
### Ranking Patterns Analysis
**Common Characteristics of Top 5 Results**:
| Factor | Avg/Common Value | Importance |
|--------|-----------------|------------|
| Word Count | [X] words | High/Med/Low |
| Domain Authority | [X] | High/Med/Low |
| Page Backlinks | [X] | High/Med/Low |
| Content Freshness | [timeframe] | High/Med/Low |
| HTTPS | [X]% | High/Med/Low |
| Mobile Optimized | [X]% | High/Med/Low |
**Content Format Distribution**:
- How-to guides: [X]/10
- Listicles: [X]/10
- In-depth articles: [X]/10
- Product pages: [X]/10
- Other: [X]/10
**Domain Type Distribution**:
- Brand/Company sites: [X]/10
- Media/News sites: [X]/10
- Niche blogs: [X]/10
- Aggregators: [X]/10
**Key Success Factors Identified**:
1. **[Factor 1]**: [Explanation + evidence]
2. **[Factor 2]**: [Explanation + evidence]
3. **[Factor 3]**: [Explanation + evidence]
### Featured Snippet Analysis
**Current Snippet Holder**: [URL]
**Snippet Type**: [Paragraph/List/Table/Video]
**Snippet Content**:
> [Exact text/description of snippet]
**How to Win This Snippet**:
1. [Strategy based on current snippet]
2. [Content format recommendation]
3. [Structure recommendation]
---
### People Also Ask (PAA) Analysis
**Questions Appearing**:
1. [Question 1] → Currently answered by: [URL]
2. [Question 2] → Currently answered by: [URL]
3. [Question 3] → Currently answered by: [URL]
4. [Question 4] → Currently answered by: [URL]
**PAA Optimization Strategy**:
- Include these questions as H2/H3 headings
- Provide direct, concise answers (40-60 words)
- Use FAQ schema markup
---
### AI Overview Analysis
**AI Overview Present**: Yes/No
**AI Overview Type**: [Summary/List/Comparison/etc.]
**Sources Cited in AI Overview**:
1. [Source 1] - [Why cited]
2. [Source 2] - [Why cited]
3. [Source 3] - [Why cited]
**AI Overview Content Patterns**:
- Pulls definitions from: [source type]
- Lists information as: [format]
- Cites statistics from: [source type]
**How to Get Cited in AI Overview**:
1. [Specific recommendation]
2. [Specific recommendation]
3. [Specific recommendation]
### Search Intent Analysis
**Primary Intent**: [Informational/Commercial/Transactional/Navigational]
**Evidence**:
- SERP features suggest: [analysis]
- Top results are: [content types]
- User likely wants: [description]
**Intent Breakdown**:
- Informational signals: [X]%
- Commercial signals: [X]%
- Transactional signals: [X]%
**Content Format Implication**:
Based on intent, your content should:
- Format: [recommendation]
- Tone: [recommendation]
- CTA: [recommendation]
### Difficulty Assessment
**Overall Difficulty Score**: [X]/100
**Difficulty Factors**:
| Factor | Score | Weight | Impact |
|--------|-------|--------|--------|
| Top 10 Domain Authority | [avg] | 25% | [High/Med/Low] |
| Top 10 Page Authority | [avg] | 20% | [High/Med/Low] |
| Backlinks Required | [est.] | 20% | [High/Med/Low] |
| Content Quality Bar | [rating] | 20% | [High/Med/Low] |
| SERP Stability | [rating] | 15% | [High/Med/Low] |
**Realistic Assessment**:
- **New site (DA <20)**: [Can rank?] [Timeframe]
- **Growing site (DA 20-40)**: [Can rank?] [Timeframe]
- **Established site (DA 40+)**: [Can rank?] [Timeframe]
**Easier Alternatives**:
If too difficult, consider:
- [Alternative keyword 1] - Difficulty: [X]
- [Alternative keyword 2] - Difficulty: [X]
## SERP Analysis Summary & Recommendations
### Key Findings
1. [Most important finding]
2. [Second important finding]
3. [Third important finding]
### Content Requirements to Rank
To compete for "[keyword]", you need:
**Minimum Requirements**:
- [ ] Word count: [X]+ words
- [ ] Backlinks: [X]+ referring domains
- [ ] Domain Authority: [X]+
- [ ] Content format: [type]
- [ ] Include: [specific elements]
**Differentiators to Win**:
- [ ] [Unique angle from analysis]
- [ ] [Missing element in current results]
- [ ] [SERP feature opportunity]
### SERP Feature Strategy
| Feature | Winnable? | Strategy |
|---------|-----------|----------|
| Featured Snippet | Yes/No | [strategy] |
| PAA | Yes/No | [strategy] |
| AI Overview | Yes/No | [strategy] |
### Recommended Content Outline
Based on SERP analysis:Title: [Optimized title]
H1: [Main heading]
[Introduction - address intent immediately]
H2: [Section based on PAA/top results]
H2: [Section based on PAA/top results]
H2: [Section based on PAA/top results]
[FAQ section for PAA optimization]
[Conclusion with CTA]
### Next Steps
1. [Immediate action]
2. [Content creation action]
3. [Optimization action]User: "Analyze the SERP for 'how to start a podcast'"
Output:
# SERP Analysis: "how to start a podcast"
## SERP Overview
**Intent**: Informational (100%)
**Difficulty**: 72/100 (High)
**AI Overview**: Yes - comprehensive guide format
### SERP Features Present
| Feature | Present | Analysis |
|---------|---------|----------|
| AI Overview | ✅ | Lists steps, cites 3 sources |
| Featured Snippet | ✅ | Step-by-step list from Buzzsprout |
| People Also Ask | ✅ | 4 questions visible, expandable |
| Video Results | ✅ | 3 YouTube videos mid-page |
| Image Pack | ❌ | |
### Top 5 Results Analysis
| Pos | Domain | DA | Word Count | Format | Backlinks |
|-----|--------|-----|------------|--------|-----------|
| 1 | Buzzsprout | 71 | 8,500 | Ultimate Guide | 2,400 |
| 2 | Spotify | 93 | 3,200 | How-to Guide | 890 |
| 3 | Podcastinsights | 58 | 12,000 | Mega Guide | 1,800 |
| 4 | Transistor | 62 | 5,500 | Tutorial | 720 |
| 5 | HubSpot | 91 | 6,200 | Complete Guide | 1,100 |
### Why #1 Ranks First
Buzzsprout's guide succeeds because:
1. **Comprehensive** - Covers every step in detail
2. **Updated** - Current year in title, recent updates
3. **Structured** - Clear numbered steps (owns featured snippet)
4. **Authoritative** - Podcast hosting company (topical authority)
5. **Supporting content** - Links to detailed sub-guides
### Featured Snippet Opportunity
**Current format**: Ordered list (steps)
**Current holder**: Buzzsprout
**To win snippet**:
- Create cleaner, more scannable list format
- Keep steps to 8-10 items max
- Start each step with action verb
- Include "how to start a podcast" in H2
### AI Overview Analysis
**Sources cited**:
1. Buzzsprout - "Choose your podcast topic"
2. Spotify for Podcasters - "Record and edit"
3. Wikipedia - Definition of podcasting
**Pattern**: AI pulls step-by-step instructions from guides with clear structure
### Content Requirements
To rank on page 1:
- **Word count**: 5,000+ words minimum
- **Format**: Step-by-step ultimate guide
- **Backlinks**: 500+ from relevant domains
- **Updates**: Must show current year
- **Unique angle**: Equipment comparisons, cost breakdowns, or specific niche focus
### Recommended Strategy
Given high difficulty, consider:
1. Target long-tail: "how to start a podcast for free" (Difficulty: 45)
2. Target niche: "how to start a podcast about [topic]" (Difficulty: 30)
3. Create supporting video content for video carousel
4. Focus on PAA optimization for quick winsCompare SERPs for [keyword 1], [keyword 2], [keyword 3]How has the SERP for [keyword] changed over time?Compare SERP for [keyword] in [location 1] vs [location 2]Analyze mobile vs desktop SERP differences for [keyword]| SERP Feature | Trigger Conditions | Content Requirements | Optimization Approach |
|-------------|-------------------|---------------------|---------------------|
| Featured Snippet (paragraph) | Question/definition queries | 40-60 word direct answer under H2 | Answer immediately, then elaborate |
| Featured Snippet (list) | "How to", "best", "top" queries | Numbered/bulleted list with clear items | Use numbered steps or ranked lists |
| Featured Snippet (table) | Comparison/data queries | Well-structured HTML table | Create comparison tables |
| People Also Ask | Most informational queries | Concise answer paragraphs | Target PAA questions as H2/H3s |
| Knowledge Panel | Entity queries | Schema markup, Wikipedia presence | Structured data + authoritative citations |
| Image Pack | Visual/product queries | Optimized images with alt text | Descriptive filenames, proper alt text |
| Video Carousel | How-to/tutorial queries | Video content with transcripts | YouTube optimization, video schema |
| Local Pack | Location-based queries | Google Business Profile | Local SEO optimization |
| Shopping Results | Product/purchase queries | Product schema, Google Merchant | Product feed optimization |
| Sitelinks | Navigational/brand queries | Clear site structure | Logical hierarchy, breadcrumbs |
| Analysis Dimension | What to Look For | Why It Matters |
|-------------------|-----------------|----------------|
| Trigger Rate | Does this query generate an AI Overview? | Not all queries have AI responses |
| Source Selection | Which domains are cited? How many? | Reveals authority signals AI uses |
| Citation Format | Direct quotes vs. synthesized content | Shows what content format AI prefers |
| Answer Structure | Bullet points, paragraphs, tables | Indicates optimal content formatting |
| Fact Patterns | Statistics, definitions, lists cited | Shows what content elements get cited |
| Update Sensitivity | How fresh are cited sources? | Reveals recency bias strength |
| SERP Composition | Implied Intent | Content Strategy |
|-----------------|---------------|-----------------|
| All blog posts / articles | Informational | Create comprehensive guide |
| Product pages + shopping | Transactional | Optimize product/category page |
| Mix of reviews + products | Commercial investigation | Create comparison/review content |
| Videos dominate | Visual/instructional | Create video content + transcript |
| Local pack present | Local intent | Local SEO optimization |
| News results present | Trending/current | Timely, newsworthy content |
| Forum/Reddit results | Community/opinion | Create opinionated, discussion-worthy content |
| Indicator | Stability Signal | Volatility Signal |
|-----------|-----------------|-------------------|
| Top 3 age | Same pages for 6+ months | New pages in top 3 within 3 months |
| Domain diversity | 2-3 domains dominate top 10 | 8+ different domains in top 10 |
| SERP feature changes | Same features consistently | Features appearing/disappearing |
| Algorithm sensitivity | Positions stable through updates | Major position shifts during updates |
| SERP Signal | Opportunity Level | Recommended Action |
|------------|------------------|-------------------|
| Low-authority sites in top 5 | High | Create superior content to outrank |
| Outdated content ranking | High | Publish fresh, updated content |
| Thin content ranking | High | Create comprehensive coverage |
| Forums/UGC ranking | High | Create authoritative alternative |
| All DR 90+ sites | Low | Target related long-tail instead |
| AI Overview with few sources | Medium | Optimize for AI citation |
Generated Mar 1, 2026
An SEO agency uses this skill to analyze SERPs for client keywords before creating content, identifying featured snippet opportunities and AI overview triggers to optimize content formats and increase organic visibility.
An e-commerce business analyzes SERPs for product-related keywords to understand why competitors rank highly, enabling them to adjust meta tags, content structure, and schema markup to improve search rankings and drive sales.
A content publisher uses the skill to evaluate SERP features and ranking factors for trending topics, helping writers produce articles that align with user intent and capitalize on SERP opportunities like PAA boxes.
A local service provider analyzes SERPs for geo-specific queries to identify local ranking factors and SERP features, optimizing their Google Business Profile and website content to attract nearby customers.
A tech startup analyzes SERPs for industry keywords to assess market competition and user intent patterns, informing product positioning and content marketing strategies to gain early traction.
Consultants use this skill to provide data-driven SERP analysis reports to clients, charging per project or retainer for insights that improve search rankings and content strategies.
A SaaS company integrates this skill into their platform to offer automated SERP analysis features, generating revenue through subscription tiers based on usage limits and advanced analytics.
An agency leverages the skill to optimize content for clients, offering packages that include SERP analysis to ensure high-ranking content, with revenue from content production and SEO services.
💬 Integration Tip
Connect with SEO tools like SEMrush or Ahrefs for automated data fetching, or prepare manual SERP data in advance to streamline analysis.
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