rank-trackerTracks and analyzes keyword ranking positions over time for both traditional search results and AI-generated responses. Monitors ranking changes, identifies...
Install via ClawdBot CLI:
clawdbot install aaron-he-zhu/rank-trackerSEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills
Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis
Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator
Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher
Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager
Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management
This skill helps you track, analyze, and report on keyword ranking positions over time. It monitors both traditional SERP rankings and AI/GEO visibility to provide comprehensive search performance insights.
Set up rank tracking for [domain] targeting these keywords: [keyword list]Analyze ranking changes for [domain] over the past [time period]Compare my rankings to [competitor] for [keywords]Create a ranking report for [domain/campaign]See CONNECTORS.md for tool category placeholders.
With ~~SEO tool + ~~search console + ~~analytics + ~~AI monitor connected:
Automatically pull ranking positions from ~~SEO tool, search impressions/clicks from ~~search console, traffic data from ~~analytics, and AI Overview citation tracking from ~~AI monitor. Daily automated rank checks with historical trend data.
With manual data only:
Ask the user to provide:
Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.
When a user requests rank tracking or analysis:
## Rank Tracking Setup
### Tracking Configuration
**Domain**: [domain]
**Tracking Location**: [country/city]
**Device**: [Mobile/Desktop/Both]
**Language**: [language]
**Update Frequency**: [Daily/Weekly/Monthly]
### Keywords to Track
| Keyword | Volume | Current Rank | Type | Priority |
|---------|--------|--------------|------|----------|
| [keyword 1] | [vol] | [rank] | Primary | High |
| [keyword 2] | [vol] | [rank] | Primary | High |
| [keyword 3] | [vol] | [rank] | Secondary | Medium |
| [keyword 4] | [vol] | [rank] | Long-tail | Medium |
| [keyword 5] | [vol] | [rank] | Brand | High |
### Competitor Tracking
Track these competitors for benchmark:
1. [Competitor 1] - [domain]
2. [Competitor 2] - [domain]
3. [Competitor 3] - [domain]
### Tracking Categories
| Category | Keywords | Description |
|----------|----------|-------------|
| Brand | [X] | Brand name variations |
| Product | [X] | Product-related terms |
| Informational | [X] | Educational queries |
| Commercial | [X] | Buying intent terms |
## Current Ranking Snapshot
**Date**: [date]
**Domain**: [domain]
### Ranking Overview
| Position Range | Keyword Count | % of Total |
|----------------|---------------|------------|
| #1 | [X] | [X]% |
| #2-3 | [X] | [X]% |
| #4-10 | [X] | [X]% |
| #11-20 | [X] | [X]% |
| #21-50 | [X] | [X]% |
| #51-100 | [X] | [X]% |
| Not ranking | [X] | [X]% |
### Position DistributionPosition 1: ████████ [X] keywords
Position 2-3: ██████ [X] keywords
Position 4-10: ████████████████ [X] keywords
Position 11-20: ████████████ [X] keywords
Position 21+: ██████████ [X] keywords
### Detailed Rankings
| Keyword | Position | URL | SERP Features | Change |
|---------|----------|-----|---------------|--------|
| [kw 1] | 3 | [url] | Featured Snippet | +2 ↑ |
| [kw 2] | 7 | [url] | PAA | -1 ↓ |
| [kw 3] | 12 | [url] | None | New |
| [kw 4] | 1 | [url] | Featured Snippet | — |
## Ranking Change Analysis
**Period**: [start date] to [end date]
### Overall Movement
| Metric | Start | End | Change |
|--------|-------|-----|--------|
| Avg Position | [X] | [Y] | [+/-Z] |
| Keywords in Top 10 | [X] | [Y] | [+/-Z] |
| Keywords in Top 3 | [X] | [Y] | [+/-Z] |
| Keywords #1 | [X] | [Y] | [+/-Z] |
### Biggest Improvements 📈
| Keyword | Old Rank | New Rank | Change | Est. Traffic Impact |
|---------|----------|----------|--------|---------------------|
| [kw 1] | 15 | 4 | +11 | +[X] visits/mo |
| [kw 2] | 25 | 9 | +16 | +[X] visits/mo |
| [kw 3] | 8 | 2 | +6 | +[X] visits/mo |
**Possible causes**:
- [kw 1]: [hypothesis - e.g., content refresh may have improved relevance]
- [kw 2]: [hypothesis]
### Biggest Declines 📉
| Keyword | Old Rank | New Rank | Change | Est. Traffic Impact |
|---------|----------|----------|--------|---------------------|
| [kw 1] | 3 | 12 | -9 | -[X] visits/mo |
| [kw 2] | 7 | 18 | -11 | -[X] visits/mo |
**Likely factors**:
- [kw 1]: [hypothesis - e.g., competitor may have published updated guide]
- [kw 2]: [hypothesis]
> These are hypotheses based on available signals, not confirmed causes. Investigate each with the relevant skill (on-page-seo-auditor, content-quality-auditor, backlink-analyzer) to confirm.
**Recommended actions**:
- [kw 1]: [action to recover]
- [kw 2]: [action to recover]
### Stable Keywords
[X] keywords remained within ±3 positions (stable)
### New Rankings
| Keyword | Position | URL | Notes |
|---------|----------|-----|-------|
| [kw 1] | [pos] | [url] | [notes] |
### Lost Rankings
| Keyword | Last Position | URL | Action |
|---------|---------------|-----|--------|
| [kw 1] | [pos] | [url] | [investigate/refresh] |
## SERP Feature Tracking
### Feature Ownership
| Feature | Your Count | Competitor Avg | Opportunity |
|---------|------------|----------------|-------------|
| Featured Snippets | [X] | [Y] | [+/-Z] |
| People Also Ask | [X] | [Y] | [+/-Z] |
| Image Pack | [X] | [Y] | [+/-Z] |
| Video Results | [X] | [Y] | [+/-Z] |
| Local Pack | [X] | [Y] | [+/-Z] |
### Featured Snippet Status
| Keyword | You Own? | Current Owner | Winnable? |
|---------|----------|---------------|-----------|
| [kw 1] | ✅ Yes | You | Maintain |
| [kw 2] | ❌ No | [Competitor] | High |
| [kw 3] | ❌ No | [Competitor] | Medium |
### PAA Appearances
| Question | Your Answer? | Position | Action |
|----------|--------------|----------|--------|
| [Question 1] | ✅/❌ | [pos] | [action] |
| [Question 2] | ✅/❌ | [pos] | [action] |
## AI/GEO Visibility Tracking
### AI Overview Presence
| Keyword | AI Overview | You Cited? | Citation Position |
|---------|-------------|------------|-------------------|
| [kw 1] | Yes | ✅ | 1st source |
| [kw 2] | Yes | ✅ | 3rd source |
| [kw 3] | Yes | ❌ | Not cited |
| [kw 4] | No | N/A | N/A |
### AI Citation Rate
| Metric | Value |
|--------|-------|
| Keywords with AI Overview | [X]/[Total] ([Y]%) |
| Your citations in AI Overview | [X]/[Y] ([Z]%) |
| Avg citation position | [X] |
### GEO Performance Trend
| Period | AI Overviews Tracked | Your Citations | Rate |
|--------|---------------------|----------------|------|
| Last week | [X] | [Y] | [Z]% |
| 2 weeks ago | [X] | [Y] | [Z]% |
| Month ago | [X] | [Y] | [Z]% |
### GEO Improvement Opportunities
| Keyword | Has AI Overview | You Cited? | Content Gap |
|---------|-----------------|------------|-------------|
| [kw 1] | Yes | No | Need clearer definition |
| [kw 2] | Yes | No | Missing quotable stats |
## Competitor Ranking Comparison
### Share of Voice
| Domain | Keywords Ranked | Avg Position | Visibility |
|--------|-----------------|--------------|------------|
| [Your site] | [X] | [Y] | [Z]% |
| [Competitor 1] | [X] | [Y] | [Z]% |
| [Competitor 2] | [X] | [Y] | [Z]% |
| [Competitor 3] | [X] | [Y] | [Z]% |
### Head-to-Head Comparison
**You vs [Competitor 1]**:
| Keyword | Your Rank | Their Rank | Winner |
|---------|-----------|------------|--------|
| [kw 1] | 3 | 7 | You ✅ |
| [kw 2] | 12 | 5 | Them ❌ |
| [kw 3] | 1 | 4 | You ✅ |
**Summary**: You win [X]/[Y] keywords vs [Competitor 1]
### Competitor Movement Alerts
| Competitor | Keyword | Their Change | Threat Level |
|------------|---------|--------------|--------------|
| [Comp 1] | [kw] | +15 positions | 🔴 High |
| [Comp 2] | [kw] | +8 positions | 🟡 Medium |
# Ranking Performance Report
**Domain**: [domain]
**Report Period**: [start] to [end]
**Generated**: [date]
## Executive Summary
**Overall Trend**: [Improving/Stable/Declining]
| Metric | Value | vs Last Period | Status |
|--------|-------|----------------|--------|
| Total keywords tracked | [X] | [+/-Y] | [status] |
| Keywords in top 10 | [X] | [+/-Y] | [status] |
| Keywords in top 3 | [X] | [+/-Y] | [status] |
| Average position | [X] | [+/-Y] | [status] |
| Estimated traffic | [X] | [+/-Y]% | [status] |
## Position DistributionPosition 1: ████████████ [X]%
Position 2-3: ████████ [X]%
Position 4-10: ████████████████ [X]%
Position 11-20: ██████████ [X]%
Position 21+: ████ [X]%
## Key Highlights
### Wins 🎉
- [Achievement 1]
- [Achievement 2]
- [Achievement 3]
### Concerns ⚠️
- [Issue 1]
- [Issue 2]
### Opportunities 💡
- [Opportunity 1]
- [Opportunity 2]
## Detailed Analysis
### Top Performing Keywords
| Keyword | Position | Change | Traffic | Notes |
|---------|----------|--------|---------|-------|
| [kw 1] | 1 | — | [X] | Stable leader |
| [kw 2] | 2 | +3 | [X] | Growing |
| [kw 3] | 3 | +5 | [X] | Big improvement |
### Keywords Needing Attention
| Keyword | Position | Change | Issue | Recommended Action |
|---------|----------|--------|-------|-------------------|
| [kw 1] | 15 | -8 | Dropped | Refresh content |
| [kw 2] | 22 | -5 | Competitor surge | Analyze competitor |
## SERP Feature Report
| Feature | Count | Change | Competitor Avg |
|---------|-------|--------|----------------|
| Featured Snippets | [X] | [+/-Y] | [Z] |
| PAA | [X] | [+/-Y] | [Z] |
## GEO/AI Visibility Report
| Metric | This Period | Last Period | Trend |
|--------|-------------|-------------|-------|
| AI Overview appearances | [X] | [Y] | [↑/↓] |
| Your citations | [X] | [Y] | [↑/↓] |
| Citation rate | [X]% | [Y]% | [↑/↓] |
## Competitive Position
**Share of Voice Ranking**: #[X] of [Y] competitors
| Rank | Domain | Visibility |
|------|--------|------------|
| 1 | [domain] | [X]% |
| 2 | [domain] | [X]% |
| 3 | [domain] | [X]% |
## Recommendations
### Immediate Actions
1. [Action] for [keyword] - [expected impact]
2. [Action] for [keyword] - [expected impact]
### This Month
1. [Action]
2. [Action]
### Next Quarter
1. [Strategic action]
2. [Strategic action]
## Next Report
Scheduled: [date]
Focus areas: [areas to monitor]User: "Analyze my ranking changes for the past month"
Output:
# Ranking Analysis: [current month, year]
## Summary
Your average position improved from 15.3 to 12.8 (-2.5 positions = better)
Keywords in top 10 increased from 12 to 17 (+5)
## Biggest Wins
| Keyword | Old | New | Change | Possible Cause |
|---------|-----|-----|--------|----------------|
| email marketing tips | 18 | 5 | +13 | Likely driven by content refresh |
| best crm software | 24 | 11 | +13 | Correlates with new backlinks acquired |
| sales automation | 15 | 7 | +8 | Correlates with schema markup addition |
## Needs Attention
| Keyword | Old | New | Change | Action |
|---------|-----|-----|--------|--------|
| marketing automation | 4 | 12 | -8 | Likely displaced by new HubSpot guide |
**Recommended**: Update your marketing automation guide with [current year] statistics and examples.| Category | Causes | Detection Method |
|----------|--------|-----------------|
| Algorithm Updates | Google core update, helpful content update, spam update | Check Google Search Status Dashboard, SEO news |
| Competitor Action | New content published, content updated, new backlinks | Monitor competitor pages, SERP changes |
| Your Changes | Content edit, technical change, migration | Cross-reference with deploy/change log |
| SERP Feature Changes | New featured snippet, AI Overview added/removed | SERP monitoring tools |
| Seasonal Patterns | Predictable demand shifts | Year-over-year comparison |
| Technical Issues | Crawl errors, speed degradation, indexing problems | Search Console, crawl reports |
| Link Profile Changes | Lost backlinks, new backlinks, disavow | Backlink monitoring |
| Change | Timeframe | Action |
|--------|-----------|--------|
| Drop 1-3 positions | Wait 1-2 weeks | Monitor — may be normal fluctuation |
| Drop 3-5 positions | Investigate within 1 week | Check for technical issues, competitor changes |
| Drop 5-10 positions | Investigate immediately | Full diagnostic: technical, content, links |
| Drop off page 1 | Emergency response | Comprehensive audit + recovery plan |
| Position gained | Document and learn | What worked? Can you replicate? |
| Position | Desktop CTR | Mobile CTR | Notes |
|----------|------------|------------|-------|
| #1 | 31.7% | 24.0% | 10x more than position #10 |
| #2 | 14.7% | 13.1% | ~50% drop from #1 |
| #3 | 10.7% | 9.5% | Significant value |
| #4 | 6.7% | 6.1% | Still above fold usually |
| #5 | 5.1% | 4.6% | Often near fold |
| #6 | 4.1% | 3.5% | Below fold on most devices |
| #7 | 3.4% | 2.8% | Rapidly diminishing |
| #8 | 2.9% | 2.3% | |
| #9 | 2.5% | 1.9% | |
| #10 | 2.2% | 1.6% | Bottom of page 1 |
| #11-20 | <1.5% | <1.0% | Page 2 — minimal visibility |
_Note: CTR varies significantly by query type, SERP features, and industry. These are averages._
| SERP Feature Present | Effect on Organic CTR |
|---------------------|---------------------|
| Featured Snippet (you own) | +20-30% CTR for your result |
| Featured Snippet (competitor) | -15-25% CTR for position #1 |
| AI Overview | -10-30% CTR for all organic results |
| PAA boxes | -5-10% CTR for positions 3-6 |
| Shopping results | -10-20% CTR for commercial queries |
| Knowledge Panel | -5-15% CTR for navigational queries |
| Update Type | Typical Impact | Recovery Time | Response Strategy |
|------------|---------------|---------------|-------------------|
| Core update | ±20-50% traffic shifts | 3-6 months (next core update) | Improve content quality broadly |
| Helpful Content | Content quality focused | 1-3 months | Remove/improve unhelpful content |
| Spam update | Penalizes manipulative tactics | Varies (may require disavow) | Clean up link profile, remove spam |
| Product Reviews | Review content specific | 1-2 months | Improve review depth and expertise |
| Link Spam | Targets artificial links | 2-4 months | Disavow toxic links, build quality links |
| Setting | Recommendation | Why |
|---------|---------------|-----|
| Check frequency | Daily for top 20 keywords; weekly for others | Balance accuracy vs. API costs |
| Location settings | Match target market; track local separately | Rankings vary by location |
| Device tracking | Track mobile AND desktop separately | Mobile rankings differ significantly |
| Competitor tracking | Track 3-5 competitors for key terms | Context for your own movements |
| SERP features | Track which features appear | Explain CTR changes |
| Keyword grouping | Group by topic cluster, intent, funnel stage | Identify patterns, not just keywords |
Generated Mar 1, 2026
An online retailer launching a new product line uses the skill to track keyword rankings for product-related terms, monitor SERP features like shopping results, and compare positions against major competitors to adjust SEO strategies weekly.
A plumbing company in a metropolitan area employs the skill to monitor rankings for local service keywords, track AI Overview citations in search results, and analyze geographic visibility trends to optimize local SEO efforts.
A digital media outlet uses the skill to analyze ranking changes for editorial content keywords over time, identify trends in featured snippet appearances, and generate monthly reports for editorial teams to guide content updates.
A software-as-a-service provider leverages the skill to track rankings for industry-specific solution keywords, benchmark against key competitors, and detect significant position movements to inform paid and organic search campaigns.
Agencies integrate the skill into client reporting workflows to provide automated rank tracking, trend analysis, and competitor benchmarking as part of monthly SEO packages, enhancing service value and retention.
Large corporations use the skill internally to monitor brand and product keyword rankings across regions, track AI-generated response visibility, and generate insights for cross-departmental SEO strategy meetings.
Independent SEO consultants employ the skill to offer one-time or ongoing rank tracking services for small businesses, setting up customized monitoring and delivering actionable reports to justify their fees.
💬 Integration Tip
Connect the skill with SEO tools and search consoles for automated data collection to reduce manual input and enhance accuracy in tracking.
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