product-marketing-contextWhen the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Creates `.claude/product-marketing-context.md` that other marketing skills reference.
Install via ClawdBot CLI:
clawdbot install product-marketing-contextYou help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.
The document is stored at .claude/product-marketing-context.md.
First, check if .claude/product-marketing-context.md already exists.
If it exists:
If it doesn't exist, offer two options:
Most users prefer option 1. After presenting the draft, ask: "What needs correcting? What's missing?"
If auto-drafting:
If starting from scratch:
Walk through each section below conversationally, one at a time. Don't dump all questions at once.
For each section:
Important: Push for verbatim customer language. Exact phrases are more valuable than polished descriptions.
If multiple stakeholders are involved in buying, capture for each:
The JTBD Four Forces:
After gathering information, create .claude/product-marketing-context.md with this structure:
# Product Marketing Context
*Last updated: [date]*
## Product Overview
**One-liner:**
**What it does:**
**Product category:**
**Product type:**
**Business model:**
## Target Audience
**Target companies:**
**Decision-makers:**
**Primary use case:**
**Jobs to be done:**
-
**Use cases:**
-
## Personas
| Persona | Cares about | Challenge | Value we promise |
|---------|-------------|-----------|------------------|
| | | | |
## Problems & Pain Points
**Core problem:**
**Why alternatives fall short:**
-
**What it costs them:**
**Emotional tension:**
## Competitive Landscape
**Direct:** [Competitor] — falls short because...
**Secondary:** [Approach] — falls short because...
**Indirect:** [Alternative] — falls short because...
## Differentiation
**Key differentiators:**
-
**How we do it differently:**
**Why that's better:**
**Why customers choose us:**
## Objections
| Objection | Response |
|-----------|----------|
| | |
**Anti-persona:**
## Switching Dynamics
**Push:**
**Pull:**
**Habit:**
**Anxiety:**
## Customer Language
**How they describe the problem:**
- "[verbatim]"
**How they describe us:**
- "[verbatim]"
**Words to use:**
**Words to avoid:**
**Glossary:**
| Term | Meaning |
|------|---------|
| | |
## Brand Voice
**Tone:**
**Style:**
**Personality:**
## Proof Points
**Metrics:**
**Customers:**
**Testimonials:**
> "[quote]" — [who]
**Value themes:**
| Theme | Proof |
|-------|-------|
| | |
## Goals
**Business goal:**
**Conversion action:**
**Current metrics:**.claude/product-marketing-context.md/product-marketing-context anytime to update it."Generated Mar 1, 2026
A new SaaS company needs to establish clear positioning and messaging for their product before launching marketing campaigns. They use this skill to auto-draft a context document from their existing codebase and marketing materials, then refine it to ensure consistency across all channels.
An established e-commerce brand is updating its marketing strategy to target new customer segments. They use this skill to start from scratch, capturing updated target audience details, competitive landscape, and brand voice to align all future marketing efforts.
A B2B service provider is expanding into a new industry and needs to adapt their marketing context for different decision-makers and personas. They use this skill to update existing sections like target audience and objections, ensuring messaging resonates with the new market.
A marketplace platform wants to differentiate itself from direct and indirect competitors. They use this skill to analyze their competitive landscape and define key differentiators, helping create compelling marketing copy that highlights unique benefits.
This model involves charging customers a recurring fee for access to software, often with tiered pricing based on features or usage. It provides predictable revenue and encourages long-term customer relationships through continuous value delivery.
This model generates revenue by taking a percentage or fixed fee from transactions between buyers and sellers on a platform. It scales with platform activity and aligns incentives with facilitating successful exchanges.
This model offers a basic version of the product for free to attract users, with premium features available for a fee. It helps build a large user base and converts a portion to paying customers through upselling.
💬 Integration Tip
Integrate this skill early in your marketing workflow to establish a single source of truth, ensuring all subsequent marketing tasks reference the same foundational context for consistency.
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