outreachPlan, personalize, and track outreach campaigns for sales, PR, recruiting, partnerships, and link building with timing strategy and follow-up cadence.
Install via ClawdBot CLI:
clawdbot install ivangdavila/outreach| Context | Load |
|---------|------|
| Writing cold emails, follow-ups, subject lines | templates.md |
| Sales outreach (SDR, BDR, AE) | by-type.md → Sales section |
| PR/Media pitching, influencer outreach | by-type.md → PR section |
| Link building, guest posts, SEO outreach | by-type.md → SEO section |
| Recruiting, talent sourcing | by-type.md → Recruiting section |
| Investor, partnership, BD outreach | by-type.md → BD section |
| Tracking what works, analyzing patterns | tracking.md |
The Formula: Who (right person, verified contact) + Why Now (trigger event) + WIIFT (what's in it for them)
Personalization: Reference something SPECIFIC — not "loved your work" but "your piece on X changed how I think about Y." If you can't find a hook, you haven't researched enough.
Timing:
Follow-up cadence:
| Touch | Timing | Purpose |
|-------|--------|---------|
| 1 | Day 0 | Value-first intro, specific ask |
| 2 | Day 3-5 | New angle or additional value |
| 3 | Day 7-10 | Different channel if possible |
| 4 | Day 14+ | Break-up email |
Stop after 3-4 touches. "Bumping this up" is spam.
Before sending:
Red flags to avoid:
Build over time. Update after campaigns.
Empty = nothing learned yet. Every campaign reveals patterns. Track and update.
Generated Mar 1, 2026
SDRs or BDRs use this skill to craft personalized cold emails targeting verified contacts at companies, leveraging trigger events like funding announcements or product launches. They follow a structured cadence with value-first intros and specific CTAs to book meetings, avoiding generic pitches.
PR professionals employ this skill to pitch journalists and influencers with specific hooks based on recent articles or posts, ensuring timing avoids major news days. They track responses to refine angles and build relationships over multiple touches without spamming.
SEO specialists use this skill to reach out for guest post opportunities or backlinks by personalizing emails referencing the recipient's content and offering mutual value. They avoid generic requests and follow up with new angles to increase conversion rates for SEO campaigns.
Recruiters apply this skill to source candidates by personalizing outreach based on specific projects or achievements, using optimal timing and clear CTAs for interviews. They track what works to improve response rates and avoid over-messaging passive candidates.
Companies use this skill to drive outbound sales campaigns, targeting decision-makers with personalized emails and follow-ups to generate leads and close deals. Revenue comes from subscription fees or one-time sales, optimized through tracking effective templates and timing.
Marketing or PR agencies leverage this skill to offer outreach services for clients, such as media pitching or link building, charging retainer or project-based fees. Revenue is generated by delivering measurable results like placements or backlinks, using tracked patterns to improve efficiency.
Freelancers use this skill to provide outreach expertise on a contract basis, helping businesses with sales, recruiting, or partnership campaigns. Revenue comes from hourly rates or fixed packages, relying on personalization and cadence strategies to deliver high ROI for clients.
💬 Integration Tip
Integrate this skill with CRM tools to track outreach campaigns and automate follow-ups, ensuring data sync for personalization hooks and timing based on recipient timezones.
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