market-researchSize markets, analyze competitors, and validate opportunities with practical frameworks and free data sources.
Install via ClawdBot CLI:
clawdbot install ivangdavila/market-researchBefore any research: Clarify the question. "How big is the market?" is useless. "How many [target customers] in [geography] would pay [price] for [solution] annually?" is actionable.
| Method | Use When | Approach |
|--------|----------|----------|
| Bottom-up | You have unit economics | Customers Ć Price Ć Frequency |
| Top-down | Exploring new markets | TAM ā SAM ā SOM with clear filters |
| Comparable | Similar products exist | Competitor revenue Ć market share estimate |
Free data sources: Government census, industry associations, public company filings (10-K), Statista free tier, Google Trends, LinkedIn Sales Navigator (company counts).
Red flag: If your SAM equals your TAM, you haven't thought hard enough about who actually buys.
For detailed competitor frameworks, see competitor-analysis.md.
Before building: Talk to 20+ potential customers. Use Jobs-to-be-Done or Mom Test frameworks.
Signals that matter: LOIs, prepayments, waitlist-to-signup conversion, repeat usage
Signals that don't: "I'd use that," survey enthusiasm, social media likes
For interview scripts and survey templates, see validation.md.
Generated Mar 1, 2026
A tech startup wants to launch a new SaaS product for small businesses. They use the skill to size the addressable market in the US using bottom-up methods, analyze competitors on platforms like G2, and validate demand through customer interviews using the Mom Test framework.
An e-commerce company plans to expand into a new geographic market. They apply top-down market sizing with TAM/SAM/SOM filters, research local competitors via public filings and Google Trends, and assess customer willingness to pay through validation interviews.
A mobile app developer aims to improve their app's features. They map direct and indirect competitors, mine user reviews from the App Store to identify recurring complaints as opportunities, and track competitor signals like job postings to anticipate market shifts.
A healthcare provider considers introducing a new telemedicine service. They use comparable methods to estimate market size based on similar services, analyze regulatory and data moats of existing competitors, and validate with potential customers to avoid confirmation bias.
This model involves charging customers a recurring fee for access to market research tools or reports. It aligns with the skill's focus on practical frameworks and data sources, enabling continuous revenue from businesses needing ongoing market insights.
Offering tailored market research services to clients based on the skill's methodologies, such as competitor analysis and customer validation. This model leverages the skill's structured approaches to provide actionable insights for a project-based fee.
Providing free access to basic market data and tools, with premium features like advanced analytics or detailed reports. This model uses the skill's recommended free data sources to attract users and monetize through upgrades.
š¬ Integration Tip
Integrate this skill by using its free data sources like Statista and Google Trends for initial research, and apply its frameworks to avoid common traps such as confirmation bias during validation phases.
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