lead-gen-websiteBuild complete local lead generation websites with SEO optimization, conversion tracking, and RGPD compliance. Use for creating service-based websites targeting local markets (plumbers, electricians, home services, etc.) with 10-20 pages, structured data, analytics, and legal compliance.
Install via ClawdBot CLI:
clawdbot install LucasGulino/lead-gen-websiteBuild conversion-optimized local service websites with complete SEO, tracking, and RGPD compliance — avec garde-fous anti-spam (Google Spam Policies + March 2024), local SEO (GBP) et micro-budget ads.
Use this skill when the user requests a website for:
Follow these phases sequentially. Do NOT skip phases or combine them without clear reason.
0) Policy / Risk Check (mandatory)
references/google-spam-guardrails-2024.mdThen continue with Phases 1→7.
Gather project requirements from the user or specifications document.
Required information:
Output: Clear understanding of project scope, target audience, and conversion goals.
Create ideas.md in the project root with THREE distinct design approaches.
Use templates/design-ideas-template.md as structure. Each approach must define:
Consult references/design-philosophies.md for inspiration, but create original combinations.
Selection: Choose ONE approach and document the rationale. This design philosophy will guide ALL subsequent design decisions.
Generate 3-5 high-quality images using generate tool. These images MUST:
/home/ubuntu/webdev-static-assets/Plan strategic usage:
Do NOT generate images on-the-fly during development. Generate all at once for efficiency.
Create detailed content structure for all pages.
Option A (Manual): Write content-structure.md directly with sections for each page including title, meta description, H1, and main content outline.
Option B (Script): Create specs.json with page data, then run:
python /home/ubuntu/skills/lead-gen-website/scripts/generate_content_structure.py specs.json content-structure.md
Content requirements:
Initialize project and build all pages.
webdev_init_project <project-name>
Edit client/src/index.css with chosen design philosophy:
Add Google Fonts in client/index.html:
<link rel="preconnect" href="https://fonts.googleapis.com" />
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin />
<link href="https://fonts.googleapis.com/css2?family=YourFont:wght@400;600;700&display=swap" rel="stylesheet" />
Use templates from templates/ directory. Replace placeholders with project-specific values:
Header (templates/component-Header.tsx):
{{SITE_NAME}}, {{SITE_TAGLINE}}, {{SITE_INITIALS}}{{PHONE_NUMBER}}, {{WHATSAPP_NUMBER}}{{NAV_ITEMS}} (JSON array of {label, href})Footer (templates/component-Footer.tsx):
{{SITE_NAME}}, {{SITE_DESCRIPTION}}{{SERVICE_LINKS}}, {{UTILITY_LINKS}}{{PHONE_NUMBER}}, {{EMAIL}}, {{LOCATION}}SEOHead (templates/component-SEOHead.tsx):
{{DOMAIN}} with actual domainOther components: Breadcrumbs, ContactForm, CookieBanner (copy as-is, minimal customization needed)
For similar pages (services, blog articles):
service-template.tsx) using templates/page-service-template.tsxservices-data.json) with array of page datapython /home/ubuntu/skills/lead-gen-website/scripts/generate_pages_batch.py service-template.tsx services-data.json client/src/pages/
For unique pages (homepage, tarifs, FAQ, contact):
Build manually with rich, custom content. Use components for consistency.
For legal pages:
Use templates/page-legal-template.tsx with standard legal content.
Add all routes to client/src/App.tsx:
<Route path="/service-page" component={ServicePage} />
Integrate Header, Footer, and CookieBanner in App layout.
Create pages.json with all URLs and priorities:
[
{"url": "/", "priority": "1.0"},
{"url": "/service", "priority": "0.9"},
{"url": "/contact", "priority": "0.9"},
{"url": "/blog", "priority": "0.6"},
{"url": "/mentions-legales", "priority": "0.3"}
]
Run script:
python /home/ubuntu/skills/lead-gen-website/scripts/create_seo_files.py yourdomain.com pages.json client/public/
This creates robots.txt and sitemap.xml in client/public/.
Add JSON-LD structured data to key pages using SEOHead component's jsonLd prop:
Homepage (LocalBusiness):
const jsonLd = {
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Business Name",
"telephone": "+33123456789",
"email": "contact@example.com",
"address": {
"@type": "PostalAddress",
"addressLocality": "City",
"addressCountry": "FR"
},
"areaServed": ["City1", "City2"],
"openingHours": "Mo-Fr 08:00-18:00"
};
Service pages (Service):
const jsonLd = {
"@context": "https://schema.org",
"@type": "Service",
"name": "Service Name",
"description": "Service description",
"provider": {
"@type": "LocalBusiness",
"name": "Business Name"
},
"areaServed": "City"
};
Consult references/seo-checklist.md for complete SEO requirements.
Verify:
Consult references/rgpd-compliance.md for detailed requirements.
Read and apply:
references/gbp-local-seo-playbook.mdDeliverables to produce:
Read and apply:
references/ads-micro-budget-4eur-playbook.mdDeliverables to produce:
ContactForm component automatically captures UTM parameters from URL:
utm_source (e.g., google, facebook)utm_campaign (campaign name)utm_adset (ad set name)utm_ad (specific ad)These are stored in form state and can be sent to backend/CRM for attribution tracking.
Open dev server URL and verify:
Verify against references/seo-checklist.md:
webdev_save_checkpoint "Complete lead-gen website - [X] pages, SEO optimized, RGPD compliant"
Send checkpoint attachment via message tool with:
scripts/generate_pages_batch.py
Generate multiple similar pages from template and data file.
Usage: python generate_pages_batch.py
scripts/create_seo_files.py
Generate robots.txt and sitemap.xml automatically.
Usage: python create_seo_files.py
scripts/generate_content_structure.py
Create content structure markdown from specifications JSON.
Usage: python generate_content_structure.py
Components:
component-Header.tsx - Sticky header with logo, nav, CTAcomponent-Footer.tsx - Footer with links and contact infocomponent-SEOHead.tsx - SEO meta tags and structured datacomponent-Breadcrumbs.tsx - Navigation breadcrumbscomponent-ContactForm.tsx - Form with UTM trackingcomponent-CookieBanner.tsx - RGPD cookie consent bannerPages:
page-service-template.tsx - Service page templatepage-legal-template.tsx - Legal page templatedesign-ideas-template.md - Design brainstorming structurereferences/seo-checklist.md
Complete SEO checklist covering meta tags, structured data, technical SEO, on-page SEO, local SEO, and content quality. Read this before Phase 6 to ensure nothing is missed.
references/conversion-best-practices.md
Best practices for maximizing conversions: CTA strategy, contact options, trust signals, form optimization, mobile optimization. Consult during Phase 5 when building pages.
references/rgpd-compliance.md
Complete RGPD compliance guide covering cookie banner, privacy policy, cookie policy, legal mentions, forms, consent, data security, and user rights. Essential for Phase 6.
references/design-philosophies.md
Five example design philosophies (Neo-Artisanat Digital, Brutalist Confidence, Soft Modernism, Vibrant Energy, Luxury Minimalism) with selection criteria. Use as inspiration during Phase 2.
Design consistency: Document chosen design philosophy at the top of each CSS/component file as a reminder.
Image optimization: All images should be stored in /home/ubuntu/webdev-static-assets/ and referenced via CDN URLs to avoid deployment timeouts.
Content quality over quantity: Better to have 10 excellent pages than 20 mediocre ones. Focus on answering user intent.
Mobile-first: Design and test mobile experience first. Most local service searches happen on mobile.
Conversion priority: Every page should have clear CTAs. Phone and WhatsApp buttons should be always visible on mobile.
Local SEO: Mention city/region name in titles, H1, and content. Create separate pages for each service area if covering multiple cities.
Fast iteration: Use batch generation scripts for similar pages to save time. Focus manual effort on unique, high-value pages.
Testing: Always test in browser before creating checkpoint. Check mobile responsive, form submission, and navigation.
Skipping design brainstorming: Leads to generic, forgettable designs. Always create ideas.md with 3 distinct approaches.
Generating images during development: Inefficient. Generate all images upfront in Phase 3.
Weak content: Thin content (<300 words) won't rank. Invest time in Phase 4 to create substantial, helpful content.
Missing RGPD elements: Cookie banner, privacy policy, and legal mentions are REQUIRED in EU. Don't skip Phase 6.3.
No UTM tracking: Without UTM parameters, you can't measure campaign effectiveness. Ensure ContactForm captures them.
Forgetting mobile CTAs: Desktop-only CTAs lose mobile conversions. Always add sticky mobile buttons.
Creating checkpoint during development: Only create ONE checkpoint at the end (Phase 7). Multiple checkpoints confuse users during initial delivery.
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