content-marketingPlan, create, and distribute content with editorial calendars, funnel strategy, and repurposing workflows.
Install via ClawdBot CLI:
clawdbot install ivangdavila/content-marketingOn first use, read setup.md for integration guidelines.
User needs help with content strategy, editorial planning, blog posts, social media content, or content distribution. Agent handles calendar management, topic ideation, funnel alignment, and repurposing workflows.
With user consent, data is stored locally in ~/content-marketing/. See memory-template.md for structure.
~/content-marketing/
āāā memory.md # Strategy, voice, goals
āāā calendar.md # Editorial calendar
āāā content-bank/ # Drafts and ideas
āāā analytics/ # Performance notesFirst use: Ask user for permission before creating this folder. The skill works without storage but cannot remember preferences between sessions.
| Topic | File |
|-------|------|
| Setup process | setup.md |
| Memory template | memory-template.md |
| Funnel strategy | funnels.md |
| Repurposing workflows | repurposing.md |
Before creating content, identify:
Content without funnel alignment wastes effort.
Every pillar content piece should generate:
Never create once and forget. Repurpose systematically.
Track in the editorial calendar:
Review calendar weekly. Gaps in calendar = gaps in pipeline.
Document brand voice in memory:
Every piece should sound like the same person wrote it.
80% of effort should go to distribution:
Creating content nobody sees is content that doesn't exist.
Track per content type:
Stop producing what doesn't perform.
Always maintain 10+ ideas in content-bank/:
If you run out of ideas, you're not listening enough.
Data that stays local (with user consent):
~/content-marketing/memory.md~/content-marketing/calendar.md~/content-marketing/content-bank/This skill does NOT:
~/content-marketing/User control:
~/content-marketing/ anytime to remove all stored dataInstall with clawhub install if user confirms:
seo ā Optimize content for searchwriting ā Craft better copygrowth-hacker ā Distribution tacticsbranding ā Maintain brand consistencyclawhub star content-marketingclawhub syncGenerated Mar 1, 2026
A tech startup needs to build awareness and drive sign-ups for a new SaaS tool. The skill helps plan a content calendar with TOFU blog posts on industry pain points, MOFU comparison guides, and BOFU case studies, while ensuring consistent brand voice and systematic repurposing across social media and email newsletters.
A local plumbing or HVAC business wants to expand its digital presence to attract more customers. The skill assists in creating an editorial calendar with SEO-focused articles for local search, how-to videos for consideration, and customer testimonials for decision-making, all stored locally with distribution plans to social platforms.
A health coach or influencer needs to maintain a steady stream of engaging content across YouTube, Instagram, and a blog. The skill supports funnel alignment from awareness posts to detailed workout plans, enforces voice consistency, and uses a content bank to repurpose long-form videos into social snippets and email updates.
An e-commerce store selling eco-friendly products seeks to boost conversions through content marketing. The skill helps map content to funnel stages, from broad sustainability articles to product demos, tracks performance in analytics, and ensures distribution across channels to avoid publishing without a plan.
This model relies on content to generate leads and educate potential enterprise clients. The skill aligns content with funnel stages, from whitepapers for awareness to case studies for decision-making, and emphasizes distribution to maximize reach and conversion through targeted channels.
Agencies or freelancers use content to showcase expertise and attract clients. The skill aids in creating a consistent editorial calendar, repurposing client work into portfolio pieces, and tracking analytics to demonstrate ROI, all while maintaining a professional brand voice.
Businesses sell products directly online, using content to drive traffic and sales. The skill supports planning blog posts and videos that align with customer journey stages, from inspiration to purchase, and focuses on distribution to social media and email to avoid content going unseen.
š¬ Integration Tip
Start by setting up the local storage folder with user permission to enable memory features like voice consistency and calendar tracking, then integrate with related skills like SEO for optimization.
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