cold-outreachCreate targeted, personalized multi-touch cold outreach messages using proven frameworks to engage prospects and boost response rates for B2B and local servi...
Install via ClawdBot CLI:
clawdbot install staybased/cold-outreachGenerate high-converting cold outreach (email, SMS, LinkedIn DM) using battle-tested frameworks from Hormozi's $100M Leads, Cleverly, Hypergen, and SalesHandy analysis of 100K+ campaigns.
All outputs go to workspace/artifacts/.
Most cold emails go unanswered — Hunter.io reports 95.9%, though real rates vary by industry and targeting quality (80-95% is the realistic range). The failures share common patterns:
From $100M Leads (generates 20,000+ leads/day):
Define your Ideal Customer Profile BEFORE writing a single word:
Quality check: If you can't describe their specific daily frustration in one sentence, your ICP isn't sharp enough.
Go beyond {FirstName}. Reference:
Every cold email should give something:
Hormozi's rule: If your free stuff isn't good enough to charge for, it's not good enough to give away.
One email doesn't convert. Build a 3-5 touch sequence:
Pick the framework that matches your prospect's awareness level:
Best for: Prospects who KNOW they have a problem but haven't fixed it.
[PROBLEM] Noticed [Business] doesn't have [specific thing].
[AGITATE] Most [business type] in [area] lose [X customers/dollars] monthly because of this — and it compounds.
[SOLVE] We built a [solution] for [similar business] that [specific result in timeframe].
Worth 10 minutes to see how it works?Best for: Prospects who don't realize they have a problem.
[BEFORE] Right now, [Business] is [current state — manual booking, no reviews, etc.].
[AFTER] Imagine [desired state — automated scheduling, 5-star reviews flowing in, phone never missed].
[BRIDGE] We help [business type] get there with [method]. [Similar business] made the switch in [timeframe].
Quick look?Best for: Prospects you need to grab with a hook.
[ATTENTION] [Surprising stat or observation about their business]
[INTEREST] We've been studying [their industry] and found that [insight].
[DESIRE] [Similar business] used this to [specific desirable result].
[ACTION] Can I share the playbook? Takes 2 minutes to read.Best for: Busy executives, second/third follow-ups, SMS.
[Observation] + [Result for similar company] + [Soft ask]
Example: "Saw [Business] is still using [old method] — helped [competitor] cut [pain] by [X%]. Worth a look?"Subject: Quick question about [Business Name]
Hi [Name],
I looked at [Business Name] online — [specific observation: no online booking, reviews stopped 3 months ago, website doesn't show availability].
I help [business type] in [area] fix exactly this. One client went from [X missed calls/week] to [Y booked appointments/week] in [timeframe] with automated [SMS/booking/reviews].
Would it help to see a 2-minute walkthrough of how it works?
[Signature]Subject: [Their company] + [your solution category]
Hi [Name],
Noticed [Company] just [trigger: raised funding, hired for X role, launched Y].
When [similar companies] hit that stage, they usually struggle with [specific pain]. We helped [reference client] solve it — [specific metric].
Want me to send over the case study?
[Signature]Subject: Re: [original subject]
Hi [Name],
Quick thought — [industry stat or tactical tip they can use regardless of buying].
This is what [specific client] did before working with us, and it alone moved the needle [X%].
Happy to share more if useful.
[Signature]Subject: Closing the loop
Hi [Name],
I've reached out a couple times about [topic]. Totally fine if the timing's off.
If [pain point] becomes a priority down the road, I'm here. Otherwise I'll get out of your inbox.
[Signature][Opening]: Reference THEIR specific project details (proves you read it, not mass-applying)
[Credibility]: One relevant result — "[Similar project] → [outcome] in [timeframe]"
[Differentiator]: What you'll do that other applicants won't
[De-risk]: "Happy to do [small first milestone] so you can evaluate before committing"
[CTA]: Specific next step, not vagueHi [Name] — saw your [post/company/role]. Working on [relevant thing] and thought we'd have good overlap. Would love to connect.| Touch | Day | Channel | Framework | Purpose |
|-------|-----|---------|-----------|---------|
| 1 | 0 | Email | PAS or BAB | Problem-aware opener |
| 2 | 3 | LinkedIn | — | Connect + engage their content |
| 3 | 5 | Email | Value-add | Share insight/case study |
| 4 | 10 | SMS/Email | One-liner | Brief personal touch |
| 5 | 14 | Email | Breakup | Close the loop gracefully |
| Metric | Bad | Average | Good | Great |
|--------|-----|---------|------|-------|
| Open rate | <30% | 40-50% | 50-65% | 65%+ |
| Reply rate | <2% | 3-5% | 5-8% | 8%+ |
| Positive reply | <1% | 1-2% | 2-4% | 4%+ |
| Meeting booked | <0.5% | 0.5-1% | 1-2% | 2%+ |
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