china-demand-mining中国公域新媒体平台需求挖掘技能。从抖音、小红书、淘宝等平台抓取用户评论和反馈数据,根据需求类型(实物需求/无实物需求)智能选择数据源,特别关注小红书用户评论和电商差评,进行需求分析和分级,生成用户需求调研报告。 触发场景: - 用户说"帮我挖掘 XX 领域/产品的用户需求" - 用户说"分析 XX 产品的用户抱怨...
Install via ClawdBot CLI:
clawdbot install fengertian5/china-demand-mining从中国主流社交平台挖掘用户真实声音,发现产品需求和市场机会。
根据需求类型自动选择最合适的数据源:
实物需求(产品/商品相关):
无实物需求(服务/内容/功能相关):
向用户确认:
实物需求特征:
无实物需求特征:
数据源分配(总计2000+条):
| 需求类型 | 平台 | 数据量 | 权重 |
|----------|------|--------|------|
| 实物需求 | 小红书 | 600-800条 | 35% |
| 实物需求 | 抖音 | 400-600条 | 25% |
| 实物需求 | 淘宝 | 600-1000条 | 30% |
| 实物需求 | 京东 | 200-400条 | 15% |
| 无实物需求 | 小红书 | 800-1000条 | 40% |
| 无实物需求 | 抖音 | 600-800条 | 30% |
| 无实物需求 | 微博 | 400-600条 | 20% |
| 无实物需求 | 视频号 | 200-400条 | 10% |
根据目标构建多维度搜索查询,参见 SEARCH_PATTERNS.md。
抱怨类关键词:
[产品] 难用 / 垃圾 / 坑 / 吐槽[产品] 问题 / bug / 闪退弃用 [产品] / 从 [产品] 换到希望 [产品] 能 / [产品] 要是能[产品] 替代品 / 比 [产品] 好用平台搜索策略:
| 平台 | 搜索方式 | 特点 |
|------|----------|------|
| 小红书 | 关键词搜索笔记和评论 | 真实体验、详细反馈 |
| 抖音 | 视频关键词和评论 | 即时吐槽、情绪强烈 |
| 微博 | 话题搜索 | 深度讨论、观点鲜明 |
| 淘宝 | 商品评价和差评 | 真实购买、差评价值高 |
| 视频号 | 视频评论 | 成熟用户、内容务实 |
数据抓取要求:
数据清洗步骤:
将收集的用户声音按维度分类,参见 ANALYSIS_FRAMEWORK.md。
分类体系:
评估维度:
| 维度 | 等级 | 标准 |
|------|------|------|
| 频次 | 高频 | 50+ 条独立反馈 |
| 频次 | 中频 | 20-50 条独立反馈 |
| 频次 | 低频 | <20 条独立反馈 |
| 情绪强度 | 强烈 | 垃圾、坑死、崩溃 |
| 情绪强度 | 中等 | 难用、失望、烦 |
| 情绪强度 | 轻微 | 希望、建议、期待 |
| 可操作性 | 高 | 可直接转化为产品任务 |
| 可操作性 | 中 | 需进一步调研 |
| 可操作性 | 低 | 过于模糊或主观 |
根据频次 × 情绪强度 × 可操作性 确定优先级:
P0级(紧急重要):
P1级(重要不紧急):
P2级(紧急不重要):
P3级(不紧急不重要):
输出结构化 Markdown 报告,参见 REPORT_TEMPLATE.md。
# [产品/领域] 需求挖掘报告
**生成时间**: YYYY-MM-DD
**需求类型**: 实物需求 / 无实物需求
**数据来源**: 小红书, 抖音, 微博, ...
**样本量**: 分析了 N 条用户反馈
---
## 执行摘要
> 3-5 句话总结核心发现
### 关键数字
| 指标 | 数值 |
|------|------|
| 分析反馈总数 | N |
| 高频痛点数量 | N |
| 发现的产品机会 | N |
| 强烈不满占比 | X% |
---
## 一、Top 5 用户痛点
| 排名 | 痛点 | 分类 | 频次 | 情绪 | 典型声音 |
|------|------|------|------|------|----------|
| 1 | [痛点描述] | 功能缺失 | 高 | 强烈 | "..." |
---
## 二、产品机会矩阵
| 机会点 | 用户需求本质 | 现有方案不足 | 建议方向 | 优先级 |
|--------|--------------|--------------|----------|--------|
| [机会1] | [需求] | [不足] | [建议] | P0 |
---
## 三、详细分析
### 3.1 功能缺失类
#### 3.1.1 [功能需求名称]
**频次**: 高/中/低 | **情绪**: 强烈/中等/轻微 | **可操作性**: 高/中/低
**用户原声:**
> "引用用户原话..." — [平台] | [时间] | 👍 123
**需求分析:**
用户真正想要的是...背后的本质需求是...
**产品建议:**
1. 短期:...
2. 长期:...
---
## 四、行动建议
### 立即可做(Quick Wins)
1. **[建议1]**: [具体说明]
### 中期规划(1-3个月)
1. **[建议1]**: [具体说明]
### 需要进一步调研
1. **[问题1]**: [为什么需要更多调研]
---
## 五、数据来源明细
| 平台 | 搜索关键词 | 有效反馈 | 链接汇总 |
|------|------------|----------|----------|
| 小红书 | [keywords] | N | [查看](#) |
| 抖音 | [keywords] | N | [查看](#) |
Generated Feb 26, 2026
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