brand-analyzerThis skill should be used when the user requests brand analysis, brand guidelines creation, brand audits, or establishing brand identity and consistency standards. It provides comprehensive frameworks for analyzing brand elements and creating actionable brand guidelines based on requirements.
Install via ClawdBot CLI:
clawdbot install Veeramanikandanr48/brand-analyzerThis skill enables comprehensive brand analysis and guidelines creation. It analyzes brand requirements, identifies brand personality and positioning, and generates professional brand guidelines documents. The skill uses established brand frameworks including Jung's 12 archetypes and industry-standard brand identity principles.
Use this skill when the user requests:
Identify what type of brand work is needed:
A. New Brand Development
B. Existing Brand Analysis
C. Quick Brand Audit
D. Brand Guidelines Creation
Collect relevant information based on analysis type. Use the questions from references/brand_analysis_framework.md as a guide.
Essential Information:
Visual Identity Information:
Voice and Messaging:
Additional Context:
Identify the brand's personality using the 12 archetypes framework from references/brand_archetypes.md.
Analysis Process:
Archetypes Quick Reference:
Load references/brand_archetypes.md for detailed characteristics, visual directions, and messaging patterns for each archetype.
Perform comprehensive analysis using the framework from references/brand_analysis_framework.md.
Key Analysis Areas:
1. Brand Identity
2. Visual Identity
3. Voice and Messaging
4. Target Audience Alignment
5. Market Position
6. Brand Consistency
Create the appropriate deliverable based on analysis type using templates from assets/.
Output Options:
A. Brand Guidelines Document (assets/brand_guidelines_template.md)
B. Brand Analysis Report (assets/brand_analysis_report_template.md)
C. Quick Brand Audit (assets/quick_brand_audit_template.md)
File Naming Convention:
brand-guidelines-BRANDNAME-YYYY-MM-DD.mdbrand-analysis-BRANDNAME-YYYY-MM-DD.mdbrand-audit-BRANDNAME-YYYY-MM-DD.mdStorage Location:
Create in project root or in brand-documents/ directory if multiple documents.
Based on analysis, provide actionable recommendations:
Prioritization Framework:
Recommendation Categories:
Provide phased approach for implementing recommendations:
Phase 1: Immediate (0-30 days)
Phase 2: Short-term (1-3 months)
Phase 3: Long-term (3-6+ months)
When comparing to competitors:
Provide quantitative assessments:
Scale: 1-10 for each category, with overall average.
Assess brand consistency across touchpoints:
User Request: "Create comprehensive brand guidelines for our eco-friendly packaging startup called GreenWrap."
Execution:
references/brand_analysis_framework.md for structureassets/brand_guidelines_template.md as basebrand-guidelines-greenwrap-2025-03-15.mdUser Request: "Audit our existing brand for consistency issues."
Execution:
references/brand_analysis_framework.md audit checklistassets/quick_brand_audit_template.mdbrand-audit-[name]-[date].mdUser Request: "Analyze our tech startup brand and suggest improvements."
Execution:
references/brand_archetypes.md to identify archetypereferences/brand_analysis_framework.md for analysis structureassets/brand_analysis_report_template.mdbrand-analysis-[name]-[date].mdThis skill includes detailed reference documentation:
references/brand_analysis_framework.mdComprehensive framework covering:
When to load: For any brand analysis or guidelines creation to ensure comprehensive coverage.
references/brand_archetypes.mdComplete guide to Jung's 12 brand archetypes:
When to load: When identifying brand personality or determining visual/voice direction.
This skill includes three professional templates in assets/:
brand_guidelines_template.mdComplete brand guidelines document template with sections for:
brand_analysis_report_template.mdComprehensive analysis report template covering:
quick_brand_audit_template.mdRapid assessment checklist including:
Symptoms: Different colors/fonts across channels, unclear messaging
Approach: Quick audit → Identify inconsistencies → Prioritize fixes → Create guidelines
Output: Quick audit + Brand guidelines document
Symptoms: No clear values, personality, or visual standards
Approach: Discovery → Define all elements → Document in guidelines
Output: Complete brand guidelines document
Symptoms: Old brand doesn't fit current direction
Approach: Full analysis → Competitive positioning → New identity development
Output: Brand analysis report + New brand guidelines
Symptoms: Entering new market or launching new product line
Approach: Review core brand → Adapt for new context → Extension guidelines
Output: Brand guidelines with extension sections
Generated Mar 1, 2026
A new tech startup needs to establish a cohesive brand identity from scratch, including defining brand personality, visual elements, and messaging to attract early adopters and investors. This scenario involves creating comprehensive brand guidelines to ensure consistency across all marketing materials and digital platforms.
An established retail brand is undergoing a rebrand to modernize its image and appeal to younger demographics. This requires a brand audit to assess current inconsistencies, identify gaps in visual identity and messaging, and generate recommendations for a refreshed brand strategy aligned with market trends.
A non-profit organization seeks to formalize its brand standards to improve donor engagement and program visibility. This involves documenting existing brand elements, such as mission alignment and visual assets, into professional guidelines for consistent use across fundraising campaigns and community outreach.
A SaaS company with multiple product lines needs to evaluate brand consistency across its website, app interfaces, and customer communications. This scenario uses a quick brand audit to identify inconsistencies and provide actionable tips for maintaining a unified brand experience to enhance user trust.
Agencies or freelancers offer brand analysis and guidelines creation as a service to clients, charging project-based or hourly fees. This model leverages the skill to deliver customized reports and documents, generating revenue through client contracts and retainer agreements.
A software company integrates this skill into its marketing or design platform, allowing users to automate brand audits and generate guidelines within their workflow. Revenue is generated through subscription tiers, with premium features for advanced analysis and template access.
Trainers or educators use the skill to conduct workshops or online courses on brand development, teaching participants how to analyze and document their brands. Revenue comes from course fees, workshop tickets, and selling supplementary materials like templates.
💬 Integration Tip
Integrate this skill with design tools like Figma or Canva to streamline visual identity analysis and ensure brand guidelines are easily applicable across digital assets.
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