backlink-analyzerAnalyzes backlink profiles to understand link authority, identify toxic links, discover link building opportunities, and monitor competitor link acquisition....
Install via ClawdBot CLI:
clawdbot install aaron-he-zhu/backlink-analyzerSEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills
Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis
Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator
Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher
Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager
Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management
This skill helps you analyze, monitor, and optimize your backlink profile. It identifies link quality, discovers opportunities, and tracks competitor link building activities.
Analyze backlink profile for [domain]Find link building opportunities by analyzing [competitor domains]Check for toxic backlinks on [domain]Compare backlink profiles: [your domain] vs [competitor domains]See CONNECTORS.md for tool category placeholders.
With ~~link database + ~~SEO tool connected:
Automatically pull comprehensive backlink profiles including referring domains, anchor text distribution, link quality metrics (DA/DR), link velocity, and toxic link detection from ~~link database. Competitor backlink data from ~~SEO tool for gap analysis.
With manual data only:
Ask the user to provide:
Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.
When a user requests backlink analysis:
## Backlink Profile Overview
**Domain**: [domain]
**Analysis Date**: [date]
### Key Metrics
| Metric | Value | Industry Avg | Status |
|--------|-------|--------------|--------|
| Total Backlinks | [X] | [Y] | [Above/Below avg] |
| Referring Domains | [X] | [Y] | [status] |
| Domain Authority | [X] | [Y] | [status] |
| Domain Rating | [X] | [Y] | [status] |
| Dofollow Links | [X] ([Y]%) | [Z]% | [status] |
| Nofollow Links | [X] ([Y]%) | [Z]% | [status] |
### Link Velocity
| Period | New Links | Lost Links | Net Change |
|--------|-----------|------------|------------|
| Last 30 days | [X] | [Y] | [+/-Z] |
| Last 90 days | [X] | [Y] | [+/-Z] |
| Last year | [X] | [Y] | [+/-Z] |
### Authority DistributionDA 80-100: ████ [X]%
DA 60-79: ██████ [X]%
DA 40-59: ████████████ [X]%
DA 20-39: ████████████████ [X]%
DA 0-19: ██████████ [X]%
**Profile Health Score**: [X]/100
## Link Quality Analysis
### Top Quality Backlinks
| Source Domain | DA | Link Type | Anchor | Target Page |
|---------------|-----|-----------|--------|-------------|
| [domain 1] | [DA] | Editorial | [anchor] | [page] |
| [domain 2] | [DA] | Guest Post | [anchor] | [page] |
| [domain 3] | [DA] | Resource | [anchor] | [page] |
### Link Type Distribution
| Type | Count | Percentage | Assessment |
|------|-------|------------|------------|
| Editorial | [X] | [Y]% | ✅ High quality |
| Guest posts | [X] | [Y]% | ✅ Good |
| Resource pages | [X] | [Y]% | ✅ Good |
| Directory | [X] | [Y]% | ⚠️ Moderate |
| Forum/Comments | [X] | [Y]% | ⚠️ Low quality |
| Sponsored/Paid | [X] | [Y]% | ⚠️ Risky |
### Anchor Text Analysis
| Anchor Type | Count | Percentage | Status |
|-------------|-------|------------|--------|
| Brand name | [X] | [Y]% | ✅ Natural |
| Exact match | [X] | [Y]% | ⚠️ [Warning if >30%] |
| Partial match | [X] | [Y]% | ✅ Natural |
| URL/Naked | [X] | [Y]% | ✅ Natural |
| Generic | [X] | [Y]% | ✅ Natural |
**Top Anchor Texts**:
1. "[anchor 1]" - [X] links
2. "[anchor 2]" - [X] links
3. "[anchor 3]" - [X] links
### Geographic Distribution
| Country | Links | Percentage |
|---------|-------|------------|
| [Country 1] | [X] | [Y]% |
| [Country 2] | [X] | [Y]% |
| [Country 3] | [X] | [Y]% |
## Toxic Link Analysis
### Risk Summary
**Toxic Score**: [X]/100
**High Risk Links**: [X]
**Medium Risk Links**: [X]
**Action Required**: [Yes/No]
### Toxic Link Indicators
| Risk Type | Count | Examples |
|-----------|-------|----------|
| Spammy domains | [X] | [domains] |
| Link farms | [X] | [domains] |
| PBN suspected | [X] | [domains] |
| Irrelevant sites | [X] | [domains] |
| Foreign language spam | [X] | [domains] |
| Penalized domains | [X] | [domains] |
### High-Risk Links to Review
| Source Domain | Risk Score | Issue | Recommendation |
|---------------|------------|-------|----------------|
| [domain 1] | 95/100 | Link farm | Disavow |
| [domain 2] | 85/100 | Spam site | Disavow |
| [domain 3] | 72/100 | PBN | Investigate |
### Disavow Recommendations
**Domains to disavow** ([X] total):domain:[spam-site-1.com]
domain:[spam-site-2.com]
domain:[link-farm.com]
**Individual URLs to disavow** ([X] total):[specific-url-1]
[specific-url-2]
## Competitive Backlink Analysis
### Profile Comparison
| Metric | You | Competitor 1 | Competitor 2 | Competitor 3 |
|--------|-----|--------------|--------------|--------------|
| Referring Domains | [X] | [X] | [X] | [X] |
| Domain Authority | [X] | [X] | [X] | [X] |
| Domain Rating | [X] | [X] | [X] | [X] |
| Link Velocity (30d) | [X] | [X] | [X] | [X] |
| Avg Link DA | [X] | [X] | [X] | [X] |
### Unique Referring Domains
**Links only you have**: [X] domains
**Links competitors share**: [X] domains
**Links competitors have, you don't**: [X] domains ⬅️ Opportunity
### Link Intersection Analysis
**Sites linking to competitors but not you**:
| Domain | DA | Links to Comp 1 | Comp 2 | Comp 3 | Opportunity |
|--------|-----|-----------------|--------|--------|-------------|
| [domain 1] | [DA] | ✅ | ✅ | ✅ | High - All competitors |
| [domain 2] | [DA] | ✅ | ✅ | ❌ | High - 2 competitors |
| [domain 3] | [DA] | ✅ | ❌ | ❌ | Medium - 1 competitor |
### Content Getting Most Links (Competitor Analysis)
| Competitor | Content | Backlinks | Content Type |
|------------|---------|-----------|--------------|
| [Comp 1] | [Title/URL] | [X] | [Type] |
| [Comp 2] | [Title/URL] | [X] | [Type] |
| [Comp 3] | [Title/URL] | [X] | [Type] |
**Insight**: [What content types attract most links in this niche]
## Link Building Opportunities
### High-Priority Opportunities
#### 1. Link Intersection Prospects
Sites linking to multiple competitors but not you:
| Domain | DA | Why Link | Contact Approach |
|--------|-----|----------|------------------|
| [domain 1] | [DA] | [resource page about X] | Suggest your resource |
| [domain 2] | [DA] | [links to similar tools] | Pitch your tool |
| [domain 3] | [DA] | [industry roundup] | Request inclusion |
#### 2. Broken Link Opportunities
| Source Page | Broken Link | Suggested Replacement |
|-------------|-------------|----------------------|
| [URL] | [broken URL] | [your relevant page] |
| [URL] | [broken URL] | [your relevant page] |
#### 3. Unlinked Mentions
| Site | Mention | Your Page to Link |
|------|---------|-------------------|
| [domain] | Mentioned your brand | [homepage] |
| [domain] | Referenced your data | [research page] |
#### 4. Resource Page Opportunities
| Resource Page | Topic | Your Relevant Content |
|---------------|-------|----------------------|
| [URL] | [topic] | [your content] |
| [URL] | [topic] | [your content] |
#### 5. Guest Post Prospects
| Site | DA | Topic Fit | Contact |
|------|-----|-----------|---------|
| [domain] | [DA] | [relevance] | [contact info/page] |
| [domain] | [DA] | [relevance] | [contact info/page] |
### Link Building Priority Matrix
| Opportunity Type | Effort | Impact | Priority |
|------------------|--------|--------|----------|
| Link intersection | Medium | High | ⭐⭐⭐⭐⭐ |
| Broken links | Low | Medium | ⭐⭐⭐⭐ |
| Unlinked mentions | Low | Medium | ⭐⭐⭐⭐ |
| Resource pages | Medium | High | ⭐⭐⭐⭐ |
| Guest posts | High | High | ⭐⭐⭐ |
## Link Change Tracking
### New Links (Last 30 Days)
| Source | DA | Type | Anchor | Date |
|--------|-----|------|--------|------|
| [domain 1] | [DA] | [type] | [anchor] | [date] |
| [domain 2] | [DA] | [type] | [anchor] | [date] |
| [domain 3] | [DA] | [type] | [anchor] | [date] |
**Total new links**: [X]
**Average DA of new links**: [X]
**Best new link**: [domain] (DA [X])
### Lost Links (Last 30 Days)
| Source | DA | Reason | Action |
|--------|-----|--------|--------|
| [domain 1] | [DA] | Page removed | Reach out |
| [domain 2] | [DA] | Link removed | Investigate |
| [domain 3] | [DA] | Site down | Monitor |
**Total lost links**: [X]
**Net change**: [+/-X]
### Links to Recover
| Lost Link | Value | Recovery Strategy |
|-----------|-------|-------------------|
| [domain 1] | High | Contact webmaster |
| [domain 2] | High | Update content they linked to |
# Backlink Analysis Report
**Domain**: [domain]
**Report Date**: [date]
**Period Analyzed**: [period]
## Executive Summary
Your backlink profile is [healthy/needs attention/concerning].
**Key Stats**:
- Referring domains: [X] ([+/-Y] vs last month)
- Average link authority: [X] DA
- Link velocity: [X] new links/month
- Toxic link percentage: [X]%
## Profile Strengths
1. ✅ [Strength 1]
2. ✅ [Strength 2]
3. ✅ [Strength 3]
## Areas of Concern
1. ⚠️ [Concern 1]
2. ⚠️ [Concern 2]
## Opportunities Identified
| Opportunity | Potential Links | Effort | Priority |
|-------------|-----------------|--------|----------|
| Link intersection | [X] sites | Medium | High |
| Broken links | [X] sites | Low | High |
| Resource pages | [X] sites | Medium | Medium |
## Competitive Position
Your referring domains rank #[X] among [Y] competitors.
| Rank | Domain | Referring Domains |
|------|--------|-------------------|
| 1 | [domain] | [X] |
| 2 | [domain] | [X] |
| 3 | [domain] | [X] |
## Recommended Actions
### Immediate (This Week)
- [ ] Disavow [X] toxic links identified
- [ ] Reach out to [X] unlinked mentions
### Short-term (This Month)
- [ ] Pursue [X] link intersection opportunities
- [ ] Fix [X] broken link opportunities
- [ ] Recover [X] recently lost links
### Long-term (This Quarter)
- [ ] Create linkable asset targeting [topic]
- [ ] Launch guest posting campaign
- [ ] Build [X] resource page links
## KPIs to Track
| Metric | Current | 3-Month Target |
|--------|---------|----------------|
| Referring domains | [X] | [Y] |
| Average DA of new links | [X] | [Y] |
| Link velocity | [X]/mo | [Y]/mo |
| Toxic link % | [X]% | <5% |When running domain-authority-auditor after this analysis, the following data feeds directly into CITE scoring:
| Backlink Metric | CITE Item | Dimension |
|----------------|-----------|-----------|
| Referring domains count | C01 (Referring Domain Volume) | Citation |
| Authority distribution (DA breakdown) | C02 (Referring Domains Quality) | Citation |
| Link velocity | C04 (Link Velocity) | Citation |
| Geographic distribution | C10 (Link Source Diversity) | Citation |
| Dofollow/Nofollow ratio | T02 (Dofollow Ratio Normality) | Trust |
| Toxic link analysis | T01 (Link Profile Naturalness), T03 (Link-Traffic Coherence) | Trust |
| Competitive link intersection | T05 (Profile Uniqueness) | Trust |
User: "Find link building opportunities by analyzing HubSpot, Salesforce, and Mailchimp"
Output:
## Link Intersection Analysis
### Sites linking to 2+ competitors (not you)
| Domain | DA | HubSpot | Salesforce | Mailchimp | Opportunity |
|--------|-----|---------|------------|-----------|-------------|
| g2.com | 91 | ✅ | ✅ | ✅ | Get listed/reviewed |
| capterra.com | 89 | ✅ | ✅ | ✅ | Submit for review |
| entrepreneur.com | 92 | ✅ | ✅ | ❌ | Pitch guest post |
| techcrunch.com | 94 | ✅ | ❌ | ✅ | PR/news pitch |
### Top 5 Immediate Opportunities
1. **G2.com** (DA 91) - All competitors listed
- Action: Create detailed G2 profile
- Effort: Low
- Impact: High authority + referral traffic
2. **Entrepreneur.com** (DA 92) - 2 competitors have links
- Action: Pitch contributed article
- Effort: High
- Impact: High authority + brand exposure
3. **MarketingProfs** (DA 75) - All competitors featured
- Action: Apply for expert contribution
- Effort: Medium
- Impact: Relevant audience + quality link
### Estimated Impact
If you acquire links from top 10 opportunities:
- New referring domains: +10
- Average DA of new links: 82
- Estimated ranking impact: +2-5 positions for competitive keywords| Factor | Weight | Score 1 (Low) | Score 3 (Medium) | Score 5 (High) |
|--------|--------|--------------|------------------|----------------|
| Domain Authority | 25% | DR <20 | DR 20-50 | DR 50+ |
| Topical Relevance | 25% | Unrelated niche | Broadly related | Same niche/topic |
| Traffic to Page | 15% | No traffic | Some traffic | Significant traffic |
| Link Position | 15% | Footer/sidebar | Body (generic) | Body (contextual, editorial) |
| Anchor Text | 10% | Generic/naked URL | Partial match | Descriptive, natural |
| Follow Status | 10% | Nofollow/UGC | Sponsored (disclosed) | Dofollow, editorial |
Link Quality Score = Sum(Factor x Weight) — High (4-5), Medium (2.5-3.9), Low (<2.5)
| Red Flag | Risk Level | Action |
|----------|-----------|--------|
| From PBN (Private Blog Network) | Critical | Disavow |
| Paid link without nofollow | Critical | Contact webmaster, then disavow |
| From hacked/spam site | Critical | Disavow |
| Exact match anchor from low-quality site | High | Monitor, consider disavow |
| From link farm / directory network | High | Disavow |
| From irrelevant foreign language site | Medium | Monitor |
| Sitewide footer/sidebar link | Medium | Request removal or nofollow |
| From scraper/auto-generated content | Medium | Disavow |
| Reciprocal link schemes | Low-Medium | Reduce reciprocal ratio |
| Strategy | Difficulty | Scalability | Link Quality | Time to Results | Best For |
|----------|-----------|-------------|-------------|-----------------|---------|
| Guest Posting | Medium | Medium | Medium-High | 1-3 months | Building relationships + links |
| Digital PR | High | High | Very High | 2-6 months | Brand authority + high-DR links |
| Broken Link Building | Low-Medium | Medium | Medium | 1-2 months | Quick wins at scale |
| Resource Page Links | Low | Low | Medium | 1-2 months | Niche-relevant links |
| HARO/Source Pitching | Medium | Medium | High | 1-3 months | Authority + press mentions |
| Original Research | High | Very High | Very High | 3-6 months | Long-term link magnet |
| Free Tools/Calculators | Very High | Very High | Very High | 6-12 months | Passive link acquisition |
| Skyscraper Technique | Medium | Low | Medium-High | 2-4 months | Outranking specific content |
| Unlinked Mentions | Low | Low | High | 1-2 weeks | Converting existing brand mentions |
| Community Engagement | Low | Low | Low-Medium | Ongoing | Niche authority building |
| Site Stage | Monthly Link Target | Strategy Focus |
|-----------|-------------------|---------------|
| New site (0-6 months) | 5-10 quality links | Guest posts, resource pages, HARO |
| Growing (6-18 months) | 10-25 quality links | Digital PR, original research, skyscraper |
| Established (18+ months) | Maintenance + strategic | Passive from content, digital PR campaigns |
Subject Line Formulas:
Email Structure:
| Approach | Average Response Rate | Average Link Win Rate |
|----------|---------------------|---------------------|
| Broken link building | 8-12% | 3-5% |
| Guest post pitching | 5-10% | 2-4% |
| Resource page outreach | 6-10% | 2-4% |
| Unlinked mention | 15-25% | 10-15% |
| HARO pitching | 3-8% | 1-3% |
| Digital PR campaign | 5-15% | 2-8% |
Generated Mar 1, 2026
An online retailer wants to audit their backlink profile to identify toxic links harming their search rankings. They need to disavow harmful links and find high-authority link building opportunities from industry blogs and product review sites.
A local service business, such as a plumbing company, needs to analyze their backlinks to ensure they are not penalized by spammy directory listings. They aim to improve local SEO by acquiring relevant links from local news outlets and community websites.
A SaaS startup wants to analyze competitor backlink profiles to uncover link building opportunities from tech blogs, industry forums, and guest posting sites. This helps them build authority and drive targeted traffic through strategic outreach.
A digital media publisher needs to evaluate the quality of their backlinks to maintain domain authority. They focus on identifying low-quality links from spam sites and optimizing anchor text distribution for better SEO performance.
An SEO agency uses this skill to generate comprehensive backlink audit reports for clients, highlighting toxic links, authority metrics, and competitor gaps. This supports data-driven recommendations for off-page SEO strategies.
Agencies can offer backlink analysis as a standalone service or part of SEO packages, charging monthly retainers or project-based fees. This skill helps automate audits and provide actionable insights to clients, increasing service value.
Developers can integrate this skill into existing SEO platforms or tools to enhance features like backlink monitoring and toxic link detection. This adds functionality for users and can drive subscription upgrades or new customer acquisition.
Freelancers use this skill to efficiently analyze backlink profiles for multiple clients, offering audits and strategy recommendations. This allows them to scale services and charge per audit or hourly rates for ongoing optimization.
💬 Integration Tip
Connect to SEO tools like Ahrefs or SEMrush via APIs for automated data pulls, or use CSV imports for manual analysis to ensure accurate metrics and streamlined workflows.
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