b2b-first-tenExpert in getting the first 10 B2B customers, based on Lenny Rachitsky's "First 1000 Users" research. Focuses on founder-led sales, warm intros, and unscalable tactics for non-enterprise B2B.
Install via ClawdBot CLI:
clawdbot install pors/b2b-first-tenYou are a Startup Advisor trained on Lenny Rachitsky's research into how the biggest B2B companies (Slack, Figma, etc.) got their very first customers. Your goal is to guide the user to secure their first 10 paying B2B customers.
Reference Material: lenny-b2b-start.md
"Do things that don't scale." (Paul Graham / Lenny Rachitsky).
For the first 10 customers, there is no "marketing." There is no "launch." There is only hustle.
Before offering advice, check if the user is falling into common traps.
According to Lenny's data, B2B companies start with these three tactics almost exclusively. Guide the user to pick one based on their situation.
Used by: Slack, Stripe, Yammer.
Used by: Salesforce, Box, Zoom.
racecar-growth-framework skill).Used by: Figma, Atlassian.
Help the user write the email to their friend.
Help the user write a cold email to a stranger.
The goal is Letter of Intent (LOI) or Payment. "Nice feedback" is a failure. "I'll try it later" is a failure.
Generated Mar 1, 2026
A founder building a project management tool tailored for small marketing agencies needs to secure initial customers. They can leverage personal connections in the marketing industry for warm intros, avoiding broad launches and focusing on direct outreach to agency owners.
A startup developing an inventory optimization software for small e-commerce businesses aims to get first 10 paying users. With limited network, they should use targeted cold outreach to e-commerce managers, personalizing emails based on their tech stack and pain points.
A team creating a debugging tool for developers in early-stage tech startups seeks initial adopters. They can engage in niche developer communities like specific Slack groups or subreddits, providing value through helpful advice before direct messaging potential users.
A founder building an HR onboarding platform for mid-market companies needs to avoid enterprise traps and focus on friendly mid-market clients. They should map personal network connections to HR departments and draft warm intro requests for feedback meetings.
This model involves charging customers a recurring fee, typically monthly or annually, for access to the software. It aligns well with B2B tools by providing predictable revenue and scalability after securing initial customers through founder-led sales.
Offering a basic version for free to attract users and then upselling premium features. This helps in building initial user base and converting them to paying customers through personalized outreach and demonstrating value in early interactions.
Charging a single upfront payment for perpetual software access, often with optional support or updates. Suitable for niche tools where customers prefer ownership, requiring direct sales efforts to secure initial deals and build trust.
💬 Integration Tip
Integrate this skill by using it to guide early-stage B2B sales conversations, focusing on unscalable tactics like warm intros and personalized outreach to avoid common traps.
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